MUMBAI: After working for six years with DDB Mudra, the chief operating officer, Pratap Bose, is taking a summer holiday!
The news of him quitting the agency broke yesterday. However, not many were surprised with it as the reason of him putting down his papers was known. The group CEO and MD Madhukar Kamath has been given a four year extension at the agency and it is this reason why Bose resigned. Bose was expected to take over from Kamath, post his expected retirement.
Without indulging more on the subject Bose says, “It was a quick decision for me given the circumstances. But it has been glorious six years with the agency and I’m looking for the next chapter in my life and career.”
Bose has already been approached by other agencies, but he hasn’t taken any decision yet. “I might take a break for a while and then decide on the options.”
His last day in the agency is 11 April but will be available for handover or any work, if needed.
No one will be replacing him in the agency and people reporting to him will now be directly reporting to Kamath.
Prior to joining Mudra, Bose was with Ogilvy & Mather for 17 years; in 2006, he was named (youngest) CEO of the agency.
A chartered accountant by qualification, Bose has also worked across markets – national and international.
Last year, he was appointed as the president of the Ad Club and will continue to spearhead it.