Television

Network 18 and Microsoft set up analytics centre for 2014 elections

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MUMBAI: Just as India enters its first leg of election 2014, Network 18 has announced a partnership with Microsoft India in order to create a Microsoft Election Analytics Centre for its two premiere English and Hindi channels: CNN-IBN and IBN7.

The centre will make use of the software and hardware technologies from Microsoft in order to bring analysis, trends and data visualisation during the general elections. Both current as well as historical data will be used to give election insights that will be powered by data visualisation by a Microsoft partner, Gramener.

Speaking on the development Network18 COO Ajay Chacko said, “General Elections 2014 are possibly the most complex electoral exercise ever undertaken. Technologically enabled tools and skills are required to decode, decipher and analyse the subtle nuances of these elections. We are excited about partnering with Microsoft in this context and leveraging their leadership in technology and analytics. We are confident that this will further add to our legacy of credibility and accuracy in elections programming.”

Microsoft India chairman Bhaskar Pramanik said, “With a billion people gearing up to make their voices heard, there is a lot of data out there that can sometimes be confusing. Using cloud services, big data analysis and data visualisation will help CNN-IBN present that data in a manner that makes sense to the Indian voter, and helps them engage with the election process much more than ever before.”

An ‘Indian Election’ app has been created for viewers to find, search and engage with election data in a unique way. This will be assisted by its online platforms such as IBNLive.com, Firstpost.com and Bing.com. The app can be downloaded by Windows phone and Windows 8 tablet users. Very soon, it will also be available to Android and iOS users.

IBN Network editor in chief Rajdeep Sardesai said, “We are very excited about the partnership with Microsoft India.  We have always believed in putting our viewers first and giving them the best we can. This partnership is another step in that direction. Microsoft with its vast expertise in technology and analytics will definitely add value and precision to our programming this election.”

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