MAM

Tanishq on Interbrand's Best Retail Brands APAC list

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/08/interbrand.jpg?itok=LgkJ7Qvd

MUMBAI: The jewellery brand from the house of Tata’s, Tanishq, is the only Indian brand to make it to the list of top 30 Best Retail Brands in Asia Pacific.

The jewellery brand stands at number 13 with a brand value of $670 million.

On being the first Indian brand ever to make to the list, Titan Industries Jewelery CEO CK Venkataraman said, “It is a proud and humbling moment for us to make it to the Interbrand APAC list of Retails Brands 2014. We would like to dedicate this achievement to the passionate and tireless efforts of the large Tanishq team across the country and our wonderful customers who have helped us achieve all that we have.”

Asia’s consumer markets remain highly fragmented, both as a whole and within individual markets. Genuine liberalisation is patchy as best, with traditional and local retailing dominating in many markets. At one extreme, there are highly concentrate markets such as Singapore, where FairPrice commands over 50 per cent market share in the grocery category; at the other, markets such as India, where modern retail brands remain dwarfed by traditional local retailers.

Commenting on India’s performance, Interbrand India managing director Ashish Mishra said, “It is indeed heartening to see an Indian brand figure in the Best Retail Brands league table. The retail space in India is experiencing simultaneous transformational influences both from the supply and demand sides. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all - complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that."

Key findings across geographies point to major retailers looking beyond their core business models in pursuit of gaining a competitive advantage, online innovation bridging the divide between in-store and online shopping, and a strategic understanding and leveraging of sales data in meeting customer needs and desires better and faster than ever before.

The global Best Retail Brands report ranks the top 50 North American and European retail brands by brand value, as well as the top 30 retail brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand, the world's leading brand consultancy.

Interbrand Design Forum MD Dirk Defenbaugh said, “The world’s best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors. By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are re-imagining their offers, and creating unique experiences for consumers that convert browsers into buyers.”

Click here for Best Retail Brands – Asia Pacific 2014 Report

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Priti%20Murthy.jpg?itok=b4Ht0O6c
Priti Murthy joins OMD India as CEO

MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Thorn%20Yang.jpg?itok=8ViJW_wT
Guest Column: Invest NOW in Indian TV industry

As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change. Despite the concerns as above, nearly 35%global...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Mark%20Popkiewicz.jpg?itok=TD2Adw1f
UK's MirriAd concentrates on India after striking video ad deal in China

MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing to the resurgence of high-value content. A UK-based advertising company may soon enjoy the first fruits of a significant video...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories