The TVC begins at a restaurant where a father and son are sitting outside at the restaurant lawn, while another father and his two sons are inside the restaurant. The moment it starts raining, the father who is seated at the restaurant lawn looks alarmed and worried and starts hurrying inside the restaurant with his son for cover while the father who is sitting inside the restaurant is happy & full of excitement and takes his two sons outside to enjoy the rain.

The campaign leaves us with a thought about how two father-son pairs look at the same circumstance differently because of the level of belief that they have in themselves and the world.

The group's first-ever national TV campaign with the tagline 'Believe in Blue' focuses on the concept of trust apart from building a distinct identity Muthoot Pappachan Group.