MUMBAI: The prime time on one of India’s leading Hindi news channels is set to witness an outburst of giggles starting from April Fool’s day. Aaj Tak brings comic actor Shekhar Suman on its new election show Election Ooh La La from today at 9:30 pm.
The 30 episode series will be aired from Monday to Saturday and will be a humorous take on elections. With quite a few episodes already in the bag, the final ones will be shot closer to the telecast date of those episodes, to ensure topicality of issues.
The show has been outsourced to a production house and a multi camera set up is being used that will have Suman sketching many politicians, party symbols, presenting a unique take on mudslinging as well as connect the day’s big political story with the reality of India. This apart, he will also hold celebrity interviews.
Aaj Tak managing editor Supriya Prasad said, “It is important to keep innovating and what better time to bring political satire than an action packed elections. The space has been vacant and we believe Shekhar Suman will bring an all new energy in the prime time with this show. “
On air promotions for the show have already begun on the TV Today network channels. Apart from this, the channel is also going big on print, online and outdoor campaigns. To promote the new show.