MUMBAI: In the recent past, many have acknowledged the fact that Delhi has established itself as a major advertising hub.
And to celebrate the most outstanding media initiatives of the year gone by were recognised and awarded at the Delhi Advertising Club - Excellence in Advertising Awards 2014.
17 agencies received 40 DAC Excellence in Advertising Awards. The Agency of the Year Award was bagged by Innocean Worldwide India, whereas Campaign of the Year Award went to McCann, New Delhi.
Delhi Advertising Club president HS Paul said, “Delhi is gradually emerging as the Advertising Capital of India with major companies being headquartered in Delhi & NCR besides the government advertising body like DAVP. According to industry estimates, if advertisers spend around Rs 30,000 crore in India, alone Delhi/NCR contributes to roughly 40 per cent, with release orders to the tune of around Rs 12,000 crore being signed out of Delhi.”
He further added that, “Delhi Advertising Club’s Excellence in Advertising Awards” since its inception in 1991 is an endeavor to recognise the efforts and accomplishments of teams and individuals from the advertising fraternity here. These awards are not only a matter of honour for creative excellence, but have received tremendous support from media marketers and advertisers as well. I am very much pleased with the support received from the industry and would like to thank all partners, sponsors of trophies, Jury members, board members and ordinary members of Delhi Advertising Club for making the DAC Awards a great success.”
More than 500 executives from advertising world attended the ceremony and awards for 20 categories were presented to the winners selected by the jury out of 228 entries received from various advertising agencies of Delhi and NCR. Award winning Ad-Agencies are: Airads, Adsyndicate, Adman, Bubna, Crayons, Catalyst, Cytomed (Alkem), Graphisads, Havas, Interads, Infinity, Innocean, Linen (Lintas), McCann, Mode, Niyati & Span.
At the ceremony , Delhi Advertising Club founder and past president Late Dr.Vishwanath was given Lifetime Achievement award which was collected by his son Interads Advertising MD Anil Sharma from DAC chief Patron VK Chopra.