Click here to View in Browser 27 January 2023 Volume 15 Issue No:58 MAM | Marketing Concept PR bags communication mandate of Orion Innovation Concept Public Relations India Ltd. (Concept PR), part of the Concept Group, India's largest independent integrated communication group, has won the communication mandate of Orion Innovation, a leading digital transformation and product development services firm headquartered in Edison, NJ. Read More... MAM | Marketing Pitchfork Partners announces specialised influencer marketing division Communication strategy consultancy Pitchfork Partners has launched a specialised influencer marketing division led by Sangya Lakhanpal, an experienced influencer marketer with both back-end and front-end knowledge of the industry. Read More... MAM | Media And Advertising Dabur Amla announces new campaign #StrongHairStrongerYou with Priya Malik Dabur Amla roped in actor and poet Priya Malik to launch its new campaign, "#StrongHairStrongerYou." Conceptualised by Schbang, the brand intends to put the focus on the societal labelling that paints women in a negative light. Read More... MAM | Media And Advertising Kurkure unveils the second TVC to introduce its puffed and pellet segment Following the first TVC film that captured the 'masaaledar' banter between a young protagonist and ghost, Kurkure unveiled its second TVC under its ongoing "Halke Mein Lo" campaign to celebrate its youthful new sub-brand, Kurkure Playz. Read More... MAM | Marketing Ad spend on kids content in the US rises by 50%: MediaRadar Ad spend on kids content in the US has risen by 50 per cent according to MediaRadar. It is an ad intelligence and sales enablement platform. Ad spend promoting children's products and services grew to over $1.6 billion last year. Half the spend went on promoting toys and games. Read More...   Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television UNDP India-Prajakta Koli partnership completes one year Content creator and actress Prajakta Koli, popularly known as MostlySane online, is celebrating a year-long engagement with UNDP India. Koli, who has over seven million followers on Instagram and 6.8 million on YouTube was appointed UNDP India's first youth climate champion last year.......Read More... Post Office Studios launches campaign for AjnaLens The metaverse has already proven to be a game changer. It's not only transforming how we see the world but also how we participate in it. Businesses are waking up to the fact that the metaverse offers innumerable benefits, which include better customer service....Read More... coto onboards Avi Kumar as chief business officer coto, the social community app exclusively for women, brings on board brand and marketing specialist Avi Kumar as chief business officer. Kumar brings with him in-depth consumer insights, brand proficiency and digital expertise.....Read More... More News From India     » Republic Day ads 2023: When brands come out in flying tricolours » Cannes Lion's parent co Ascential plans to split portfolio Source: ET Brand Equity » Twitter, ad verification firms partner to give tweet-level analysis » Big Tech is firing employees by the thousands. How worried should we be? Source: Live Mint » The new era of commercial real estate can win by adopting the path of digital marketing » Digital ad verification companies to give Twitter advertisers tweet-level analysis Source: Financial Express » US lawsuit against Google could benefit Apple and others » Meta advertisers brush off Trump's potential return Source: ET » Elon Musk Explores Raising $3 Billion To Pay Off Twitter Debt: Report Source: News18 » 80% consumers in India do not notice disclaimers in advertisements: ASCI Source: BS » DOJ poised to sue Google over digital ad market dominance Source: Indian Express » Ad spending on Twitter falls by over 70% in Dec - data Source: The Print » US sues Google over dominance of online ad market Source: TOI   More National News » Three Ways To Optimize OOH Advertising For A More Efficient Marketing Campaign » Innovative OOH Advertising Ideas Brands Can Use In 2023 Source: Forbes » Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year » Why digital clutter is driving brands to rethink the value of newspapers advertising Source: Digiday » Study shows native ads are most effective channel for brand favorability » How to keep your brand safe when advertising on social media Source: The Drum » PlayBox Technology Unveils Cloud-Based Ad Server For OTT Stream Management System Source: TV Technology » German government calls for tougher restrictions on advertising of alcohol, tobacco, sports betting Source: Fox News » Australia Investigates Online Influencers Over False Advertising Source: Bloomberg » As a footballer I am surrounded by gambling ads. This needs to stop David Wheeler Source: The Guardian » Fireball whisky-maker accused of false advertising on miniature drink bottles Source: NBC News » Ginny Redington Dawes, Composer of Memorable Ad Jingles, Dies at 77 Source: NY Times To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.