MAM

Dabur Amla announces new campaign #StrongHairStrongerYou with Priya Malik

The campaign is conceptualised by Schbang.

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Mumbai: Dabur Amla roped in actor and poet Priya Malik to launch its new campaign, "#StrongHairStrongerYou." Conceptualised by Schbang, the brand intends to put the focus on the societal labelling that paints women in a negative light.

With the launch of the campaign #StrongHairStrongerYou, Dabur Amla reminds women that their hair is a measure of their strength and not a judgement of their character. It implores viewers to look beyond the stereotypes and opens a healthy dialogue to reinforce the women in their lives positively.

Commenting on the campaign, Dabur GM-marketing, hair care Ankur Kumar said, "Dabur Amla has been a trusted hair oil brand with 80+ years of legacy. It has always been fuelled by a mission to empower women to be confident about themselves, backed by strong and beautiful hair. Through this campaign, we have taken this conversation forward, encouraging women to own and embrace their true selves through strong hair and a strong spirit and not get bogged down by what the outside world might have to say about them."

Schbang associate vice president Ayush Rathod said, "The role of women in the evolving dynamics of the world, make campaigns like these the need of the hour. Leveraging Dabur Amla’s core value of ‘strength,’ it was a fulfilling experience to extract a meaningful conversation out of it that drives a behavioural shift in the society and empowers the women of today and tomorrow. Lastly, it’s heartening to see a legacy brand like Dabur Amla evolving with time and reinforcing its commanding voice in the hair oil category with Schbang.’’

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