coto onboards Avi Kumar as chief business officer

He has built a solid reputation as a marketer specialising in converting data to consumer insights

Mumbai: coto, the social community app exclusively for women, brings on board brand and marketing specialist Avi Kumar as chief business officer. Kumar brings with him in-depth consumer insights, brand proficiency and digital expertise, which will further accelerate business and marketing strategies for coto. In his new role, Kumar’s focus will be to design the narrative of converting coto’s in-app content to unique consumer insights that will set the platform apart from its contemporaries. He will report to coto founder and CEO Tarun Katial.

With a career spanning over a decade, Kumar has built a solid reputation as a marketer specialising in converting data to consumer insights and further to market strategy while delivering growth. He has been instrumental in building some of the largest brands across both the Media and FMCG categories.

Prior to coto, Kumar was the chief marketing officer at joint ventures and led the global marketing for its portfolio companies -, Interflora India, IGP for business, and Masqa. Before that, Kumar was the head of marketing for ZEE5 and was responsible for the growth of the D2C and B2B businesses. He had also led marketing for BIG FM, before which he was associated with Oriflame.

Kumar’s vast experience has earned him many laurels like top 30 CMO (Iamai), Top 40 CMO 2019, and marketing professional of the year by ACEF, South Asia. He has also won several awards for campaigns at the New York Festivals, Emvies, DMAi, ET-brand excellence, IRF, and Golden Mikes.

Commenting on Kumar’s appointment, Katial says, “Kumar has an earned reputation as a game changer, brand innovator, agile marketer, and proficient leader. He has the desired skill set mix that allows him to expertly comprehend consumer needs and requirements and build lasting brand relevance while driving business outcomes. His entrepreneurial outlook will go a long way in fortifying coto’s commitment to delivering a safe online space for women.”

Kumar says about his new remit, “I am excited at the opportunity of joining the senior executive team at coto and working collectively towards building a responsible virtual environment for women. coto brings together leaders of today and tomorrow and enables and empowers them to be the changemakers. I will focus on driving business growth, consumer engagement, and relationship management as part of the larger strategy. It would be an incredible opportunity to unlock incremental value for our customers and partners by curating richer and more immersive experiences.”

coto as a women-exclusive platform believes in empowering women worldwide with communities they relate with and feel comfortable with. It provides a safe online space for all women to question, share thoughts and take a stand for the things they believe in. The app is for all women of all races, sizes, disabilities, age groups, social sections, and income groups to accept their uniqueness and find unity in diversity. As a natural brand steward, Kumar will champion this vision and mission of coto’s into a stellar growth and transformational journey ahead.

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