Post Office Studios launches campaign for AjnaLens

To reinvent learning and professional training with AjnaVidya platform and AjnaXR.

Mumbai: The metaverse has already proven to be a game changer. It's not only transforming how we see the world but also how we participate in it. Businesses are waking up to the fact that the metaverse offers innumerable benefits, which include better customer service, access to new markets and better ways of training employees. With this in mind, Mumbai based start-up AjnaLens tackles the need to reinvent learning and professional training with their new AjnaVidya platform and new XR headset, AjnaXR.

To introduce this product and bring their mission to life, AjnaLens has partnered with Post Office Studios, the motion design and new media technology vertical of Kulfi Collective. True to their promise of creating design-driven, scalable and tech-enabled virtual experiences, Post Office Studios has created an enthralling concept that perfectly captures the brand as well as its mission of transforming the learning ecosystem in a way that emphasises the importance of skills over certificates.

The target audience for AjnaLens’s new platform and product is largely businesses and professionals that are seeking to upskill rapidly in pursuit of excellence in their chosen fields. Keeping this in mind, Post Office Studios' concept showcases four unique use-case narratives focused on skill building in different professional settings. This includes automotive EVs, cricket/sport training, serospace/industrial training and HR/soft skills training, effectively bringing across the unique features that help AjnaLens seamlessly integrate professional learning with an immersive mixed-reality experience.

Post Office Studios retained the focus on the new platform and XR Headset with a stylistic mixed media treatment, highlighting the industries as well as the various features of hardware and the diverse use case applications provided by the AjnaVidya learning platform.

Sharing his thoughts on the new campaign for AjnaLens, Post Office Studios VFX (CGI) supervisor and creative director Kushal Bhor said, "Our challenge was to produce a high-quality film that perfectly combines live action and visual effects. Despite a tight timeline, AjnaLens trusted our team’s abilities and encouraged us to push boundaries creatively. Using the latest in 3D and VFX technology, such as C4D, Unreal Engine, Adobe Suite and Nuke, we were able to bring the product to life in a way that truly captures the audience’s imagination. We are confident that the ad film will help the product stand out in a competitive market."

AjnaLens co-founder and CTO Abhishek Tomar added, "This project was instrumental for our product launch at CES 2023 where we were representing India on a global stage. Our goal was to showcase India’s technological strengths to the world with modern visuals while giving them an Indian touch. Despite the short timelines, the team at Post Office Studios exceeded our expectations and delivered a film which will inspire businesses, universities and professionals around the world to transform the way they learn."

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