UNDP India-Prajakta Koli partnership completes one year

Koli lent her voice to raise awareness about climate action.

Mumbai: Content creator and actress Prajakta Koli, popularly known as MostlySane online, is celebrating a year-long engagement with UNDP India. Koli, who has over seven million followers on Instagram and 6.8 million on YouTube was appointed UNDP India's first youth climate champion last year. She has since been the face of many campaigns to highlight the impact of climate change and engage people, especially young people, to act now.

Together with UNDP India, Koli lent her voice to raise awareness about climate action through a YouTube vlog, ‘Climate Change is Real.’ To bring stories of real-life heroes leading change in communities, Koli visited UNDP supported plastic waste management project in Chembur, Mumbai, and a women-led mangrove tourism in Sindhudurg.

Through UNDP Youth Co:Lab, Koli encouraged young social entrepreneurs to effectively utilise their skills to solve some of the country's pressing issues. Likewise, her engagement with other UN Ambassadors through live chats and participation in the 16 Days of Activism campaign stirred meaningful conversations about climate action and violence against women.

Koli said, "The world today is facing multiple crises. With the largest youth population in the world, India's response to these issues has been innovative and skilfully diverse. UNDP's initiatives on climate action enabled me to propel the youth of this country to take constructive, actionable steps to save our rapidly changing environment. My collaboration with UNDP not only helped me build critical perspectives on several issues but also created awareness about the same. I am excited to engage in new, exciting projects with UNDP India to garner more support for the SDGs this year."

Koli supported UNDP's global campaign, "Dear World Leaders," through a powerful video message broadcast widely at the climate conference COP27 in Egypt last year. She also lent her voice to UNDP's award-winning ‘Don't Choose Extinction' campaign to urge humanity to accelerate climate action.

UNDP India deputy resident representative Dennis Curry said, "Over the last year, Prajakta has been advocating for urgent climate action and using her voice to influence young people to act now. She demonstrates that in young people's leadership lies hope for humanity. Climate change is the defining issue of our lives, and young people are the solution bearers and the changemakers for a better tomorrow. We look forward to continuing our engagement with her for people and the planet."

Latest Reads
VTEX ramps up India operations; ropes in Prakash Gurumoorthy for EMEA and APAC regions

VTEX, the global enterprise digital commerce platform for premier brands and retailers, has ramped up its global operations, including India, where it has already bagged key mandates from Motorola and Whirlpool. To support its business strategy for 2023, VTEX has appointed Prakash Gurumoorthy as...

MAM Marketing MAM
Liqvd Asia ropes in Vaibhav Ajmera as director – business and services for its South biz

Liqvd Asia has appointed Vaibhav Ajmera as director - business & services, and he will be heading the agency’s south India operations. Ajmera is a digital marketing enthusiast and brings with him a decade of experience in building brand persona on digital platforms.

MAM Marketing MAM
Ram Jayaraman of Meta joins Mullen Lintas as new CCO; Garima Khandelwal moves on

Mumbai: Mullen Lintas has made a significant move in its new mission to become a digital-first brand building company by appointing Ram Jayaraman of Meta as the new Chief Creative Officer (CCO). Jayaraman's appointment is effective immediately. This post was earlier held by Garima Khandelwal, who...

MAM Marketing MAM
Forbes India is back with the 12 edition of ‘Forbes India Leadership Awards 2023’

Mumbai: A business's prosperity and expansion are driven by a leader who consistently exhibits bravery and determination, particularly during challenging periods. Over the years, Forbes India has recognized the importance of such leadership, which serves as the foundation of any organisation. To...

MAM Marketing MAM
FS Life's Mikoto introduces March - a fine silver jewellery brand

Mumbai: Mikoto, a sterling silver and a jewellery brand by FS Life, has completed an extensive rebranding effort as the brand enters its next phase of growth. At the core of this rebranding is its transition from semi-precious to fine silver jewellery with a new name, March.

MAM Marketing Brands
Audible introduces Dolby Atmos immersive listening experiences

Mumbai: Dolby Laboratories and Audible, has announced the launch of Dolby Atmos on Audible, a collection of immersive, cinematic listening experiences in pioneering spatial sound. The Dolby Atmos collection celebrates and expands the possibilities of audio storytelling by highlighting the...

MAM Marketing MAM
Johnson Controls aims for superior customer experience in partnership with Delhivery Ltd.

Mumbai: As the air conditioner industry in India gears up for strong pent-up demand in the upcoming summer season, Johnson Controls-Hitachi Air Conditioning, the manufacturer of India’s air-conditioner brand 'Hitachi Cooling and Heating' is betting big on volume sales and market share in the RAC...

MAM Marketing MAM
PV SINDHU plays Badminton with her animated avatar

Mumbai: PNB MetLife Life Insurance has unveiled its brand film ‘Chhoti Sindhu & Friends’ featuring PV Sindhu (one of the biggest brands in Indian sports) which focuses on Life Insurance Child Plan products. It is a clutter-breaking Live Action-Animation Film for PNB MetLife Life Insurance.

MAM Marketing MAM
Director Pradeep Sarkar bids adieu to the world

Mumbai: Popular ad filmmaker and feature filmmaker, writer, director, & founder of Apocalypso Filmsworks, Pradeep Sarkar, has passed away. He is known for directing hit films like Parineeta, Laga Chunari Mein Daag, Mardaani and Helicopter Eela. People from the ad industry and Bollywood are...

MAM Marketing MAM