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2 March 2021 Volume 12 Issue No:75
 

MAM | Marketing

  
Taking the IPL Cricket Live sponsorship was great: Byjus' Atit Mehta  
The Indian Premier League (IPL) provides a fabulous bang for the buck. Many a marketer has testified to its effectiveness over the years and more so recently with the explosion in interest in the tournament.  
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Mam | Marketing

  
What Tata Sky's 'Khidki' is all about  
Despite the emergence of varied new-age devices to consume content, Indian viewers are still connected to television sets. Drawing upon this fact, leading DTH player Tata Sky has unveiled a new campaign that shows different shades of consumers' emotions if the screens were looking at them.  
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Mam | Marketing

  
Global washing machine market to exceed $32,000 million by 2026  
With the outbreak of Covid2019 and people becoming more hygiene conscious, the global washing machine market is forecast to grow at a rate of over seven per cent during 2021-2026, revealed a report by global management consulting firm TechSci Research.  
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Mam | Media and Advertising

  
Goodknight Fabric Roll-On readies kids for outdoor playtime  
As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients.  
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Mam | Marketing

  
Meesho calls on women entrepreneurs to take the social commerce dip  
Social commerce platform Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.  
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Mam | Media and Advertising

  
Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea  
Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office.  
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Press Releases
» 5 Steps to Send a Press Release to Journalists
» Pulse leverages World Compliment Day to praise brands on social media The campaign has been conceptualized by FoxyMoron
» 'Discovering Odisha - India's Best Kept Secret' to air on WION
» DLF Avenue gets festive for its One-year Anniversary
More News From Indian Television
TRP scam: Enforcement Directorate to file chargesheet this month
The Mumbai police's unearthing of a 'fake TRP' (television rating points) scam last year sent shockwaves through India's media industry, with top TV news channels accusing each other of fudging their ratings.................................. Read More...
 
Dollywood Play sets digital premieres of 24 new Hindi-dubbed movies
Hindi dubbed OTT platform Dollywood Play is all set for the digital premieres of 24 new mass entertainment movies for Hindi film buffs. The movies will be released over one year as part of the platform's launch campaign, which revolves around reaching out to the lovers of Hindi-dubbed movies across multiple popular genres........................................... Read More...
 
Sony BBC Earth concludes fourth edition of 'Feel Alive Hours'
Yet another season of inspiring young minds has concluded with Sony BBC Earth's flagship school engagement program, Feel Alive Hours. Over the last three editions, this pioneering initiative travelled to schools across India and rekindled the joy of being closer to nature through positive.................................. Read More...
 
More News From India
   
»   Hashtags should be treated as political ads, says panel
»   Shiv Kapur roped in as brand ambassador of Emirates Amateur Golf League
    Source: TOI
»   News publishers should get 85% of ad revenue from Google, other tech giants: Indian Newspaper Society official
    Source: Indian Express
»   Kia Motors Partnership With Apple to Help Make Brand's 1st Electric Vehicle Still Possible: Report
    Source: News18
»   Ad volumes grew by 34% in the second half of 2020 compared to the first half of 2020: BARC India
   

Source: Financial Express
»   TV viewership in India grew by 9% in 2020: BARC
    Source: Business Insider
»   Total TV Viewership grew by 9%: BARC India YEARBOOK
    Source: AFAQS
»   DHL Express becomes Mumbai Indians Principal and Official Logistics Partner
    Source: Livemint
»   OPPO's stupendous India story will leave you in awe of the brand's manufacturing strength
    Source: CNBCTV18
     
More National News
»   Facebook Wants You To Want Personalized Ads. It's Not Going Well
»   How Online Privacy Issues Will Shape Future Use Of Artificial Intelligence In Advertising
    Source: Forbes
»   INSTACART CHECKS OUT ANOTHER AMAZON AD SALES EXEC AS HIRING SPREE CONTINUES
»   CHOBANI THINKS OUTSIDE THE YOGURT POT IN A NEW ANIMATED CAMPAIGN
    Source: AdAge
    Roku to Acquire Nielsen's Addressable TV Advertising Business
    Source: Variety
»   Recent Data Shows Which Companies Increased Ad Spend in the Pandemic
    Source: Ad Week
»   Estee Lauder signs actress Ana de Armas as new global brand ambassador
    Source: Fashion United
»   FFAW ad campaign focused on corporations and control
    Source: Journal Pioneer
    Ad industry needs to get smarter
    Source: Business Live
    Carriers quarrel over 5G advertising
    Source: RCR Wireless
»   Now TV to run ads on catch-up for first time
    Source: Campaign Live
»   Digital advertising rules to be updated
    Source: Mirage News
»   Craftsman+ Launches Interactive Ad Builder to Meet Rising Demand for Self-Serve Ad Creative
    Source: PR News Wire
     
 
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