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Meesho calls on women entrepreneurs to take the social commerce dip

The TVC has been crafted by DDB Mudra.

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NEW DELHI: Social commerce platform Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.

Taking the lead from the brand’s previous TVC campaign that showed women achieving financial independence and creating their unique identity with Meesho, the new TVC highlights the ease the platform offers to the new generation of ‘social commerce’ women entrepreneurs to serve their customers’ varied demands as per their preferences.  

The film showcases an interesting aspect of our social circles. Every person on our contact list has a specific persona. This reflects in their interests, fashion statement, and products they like to buy. This proved to be a significant insight for Meesho to collaborate with DDB Mudra and create the TVC in order to reach out to social commerce entrepreneurs in the country. Meesho has a wide range of products to choose from; be it is in terms of latest in fashion and garments, home décor, accessories and much more at affordable price-points.

Meesho founder-CEO Vidit Aatrey said, “Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC, we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer's varied demands and preferences. One can always find something for everyone at Meesho."

DDB Mudra chief creative officer Rahul Mathew said, “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”

The TVC will run across regional, news, entertainment, infotainment, and sports channels. The advertisement will also be available in many regional languages like Kannada, Telugu, Tamil, Malyalam, Bengali, Odiya and Assamese.

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