5 Steps to Send a Press Release to Journalists

You have managed to write a great press release about your business or a new product you are planning to launch. Well done! Press releases are a great device to promote your products/services and increase brand awareness.

However, what’s the point in writing an incredible press release if there’s nobody to see it? You need to work to actually get it out there. In other words, you need to find a way to distribute your press release to the right audience.

And the best way to do so is to have your story picked by newspapers, magazines, and even blogs. You can also take the help of a professional press release distribution service provider that can help you reach out to a good journalist for publishing your story.

You can submit your press release to a suitable media house in the following 5 ways.

1.    Create a Media List

First and foremost, try building a proper media list comprising all the contacts of media houses, like newspapers, radio, magazines, etc., in your industry or niche. Besides the traditional media channels, today, you have the added advantage of exploring digital portals, like blogs, social media influencers, and others.

Use tools like Google and Linkedin to search for relevant media houses and influencers in your field and make a spreadsheet to note down their contact information. The more you contact them, the stronger your relationships will be. This would further help the journalists and influencers to recognize your brand and take up your story to read and publish it.

2.    Send Your Press Release via Email

Sending your press release via email to the outlets you have listed down is a good idea to make them read your story. Try writing a compelling pitch or by starting with a grand opening along with your release. Mention who you are and what you do. Give a brief of the products/services you are selling and how they can change people’s lives. In short, give the journalist a good reason to read and publish your story.

3.    Use Social Media Platforms to Promote Your Release

Social media is one of the best places to promote your brand. Contact some of the key influencers in your niche and make them host your content on various publication sites. Because your audience relies heavily on the word of mouth of these influencers and bloggers. Also, don’t forget to share links to the blogs or portals where your story has been published.

4.    Follow Up With Various Media Outlets

Even after you have sent in your press release, never hesitate to follow up with them to make sure they are considering your story. Email or call your outlets personally to let them know that you have submitted your release and request them to look it up. Ask them if they have any questions to clarify or any other issues they wish to discuss further.

5.    Contact a Press Release Distribution Service

An efficient way to get the journalists to publish your release is to opt for one of the best press release distribution services. A distribution service would enable you to submit your story to hundreds of journalists, reporters, influencers, blogs, and news outlets.

Press release distribution services send invitations to the concerned parties through permanent placement strategies on news wires. They can also distribute your release along with compelling multimedia on targeted social media channels or email them directly to influencers, journalists, or reporters.

But make sure to choose the right distribution service, plan, location, and release date to reach the right potential audience at the appropriate time.

Latest Reads
What is Third-Party Car Insurance Cover & How it Works?

If you own a car or are planning to get one, you cannot take it on the roads without obtaining valid insurance for the same. Though there are two types of car insurance, third-party insurance is considered the most basic insurance that no vehicle owner can do without. If you’re ever caught driving...

Resources Education
Planning Finances Online? 5 Variables Involved in Investment Calculator

Financial planning is not just about earning money but also about how you handle your money and allow it to grow for you. For those who are just getting started, the easiest way would be to start researching different investment tools such as investment calculator and schemes online. You will...

Resources Education
Richard Branson Flies to Space with Sirisha Bandla

There was a time when the idea of someone other than an astronaut flying to space seemed absurd. Now that dream has become a reality, with Virgin Galactic CEO and famous businessman Richard Branson flying to the edge of space on a rocket plane. Branson was joined on his flight by a select group of...

Resources Education
End your food hunt with inherited recipes from Sitara Foods that tickle your taste buds !

Now that taking care of your health is in the news but with the birth of new foods or beverage products in the market – if you wish to pen an ode to your epic childhood memories of eatables then you will never say ‘NO’ to Sitara’s authentic and rarest food varieties ever!  It’s the apt online...

Resources Education
Should You Invest In The Entertainment Industry?

The entertainment industry: a worthy investment?

Resources Education
Digital Marketing – The Best Way To Create Branding

In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible to sort out any problems using technology. Marketing is one such aspect to be considered in the business world. There are...

Resources Education
Your Guide to Understanding 70Trades

Are you interested to know what 70Trades is? We’ve got the guide for you.  70Trades is a quick, easy-to-work-with, and intuitive trading platform. It has many strengths, allowing users access to a broad selection of tools to assist with making trades. The platform is criminally underrated and has a...

Resources Education
Have Battle Royale games become the best form of video game marketing?

Battle Royale games have so many users these days that they have become the perfect place for advertising. Games like Fortnite, PUBG, and Call of Duty: Warzone has been doing advertising for different movies, shows, and artists for a long time.

Resources Education
4 Top Streaming Tips in 2021

With the Delta variant wreaking havoc, plenty of people across the nation are choosing to spend more time inside and socially distanced. And that means plenty of time spent watching streaming platforms. With that in mind, here are four top ways to maximize your streaming experience in 2021. 1....

Resources Education

Sign up for our Newsletter

subscribe for latest stories

* indicates required