19 September 2019 | Volume 9 Issue No:02   Facebook Twitter YouTube YouTube
MAM | Marketing
Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx
Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
Snapdeal partners Jharkhand govt to promote bamboo products
Snapdeal, India's leading value-focused marketplace, has launched hand-made bamboo products from Jharkhand on its platform. The products were launched in partnership with Mukhya Mantri Laghu Kutir Udyog Vikas Board (MMLKUB), an initiative of the Department of Industries, Government of Jharkhand.
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MAM | Media and Advertising
DAN Consult ropes in Shashank Sharma as principal - FMCG
DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Shashank Sharma as principal - FMCG. Based out of New Delhi, Sharma will report to DAN Consult CEO Lalit Bhagia. His chief mandate is to help build a client-facing FMCG consulting practice.
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MAM | Media and Advertising
Havas Group acquires digital agency Langoor
Havas Group today announced the acquisition of one of India's leading independent agencies - Langoor. A full-service digital agency led and driven by creative technologists, Langoor has grown steadily since being founded in 2010, and is now present across India, the Middle East and Australia.
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  Television | TV Channels
  Viacom18 drives digital first strategy by launching COLORS Telugu on VOOT
  iWorld | OTT
  ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East
  MAM | Marketing
  Evolving Sustainably, Together - Birla Carbon releases its Seventh Sustainability Report

MAM | Marketing

  Steering innovation through collaboration: Tata Motors launches TACNet 2.0
  Technology | Hardware
  Vu Televisions launches the Vu UltraAndroid TV on Amazon India

MAM | Marketing

  Believe acquires Entco, expanding reach into india's live music market
iWorld | OTT
Amazon Prime Video's investments are reflective of long-term goals: Vijay Subramaniam

Television | TV Channels

Star India appoints Nitin Bawankule as head of ad sales

iWorld | Social Media

Facebook and Instagram roll out music products in India
- The perfect brand fit; what if Friends'characters endorsed Indian brands
- Why advertising needs creative leaders
  Source: ET BrandEquity
- DAN Consult appoints Shashank Sharma as principal, FMCG
- APAC online video industry to grow 24% in 2019
  Source: Live Mint
- TikTok removed 135,000 videos in 1.5 years of its operations in India
  Source: BS
- Complaints against Australia menstrual blood TV ad dismissed
  Source: New Indian Express
- Cheatsheet to what you can, and cannot, advertise online
  Source: India TV News
- French advertising group Havas snaps up Indian digital agency Langoor
  Source: Vccircle
- Vicky Kaushal to be brand ambassador for Havells male grooming products
  Source: ET Retail
- FCC approves Nexstar Media deal to buy Tribune Media
  Source: Reuters
- Libra ad depicting menstrual blood did not breach standards, watchdog rules
- We're crying out for a government ad campaign on how to halt the climate crisis Joshua Curiel

Source: The Guardian

- YouTube is bringing masthead ads to connected TV, its fastest growing medium
- Is half of your ad spend going down the drain? Take this survey to find out.

Source: The Drum

- Video ad company Eyeview names Rob Deichert as its new CEO

Source: TC

- Ad-Tech Startup Innovid Bets on Display Ads

Source: WSJ

- Dolly Everett's suicide leads teen to create 'powerful and relevant' cyberbullying ad

Source: ABC

- Hearst Stations Move to Impression-Based Ad Sales

Source: Broadcasting Cable

- Plex adds Lionsgate content to ad-supported streaming service

Source: Fierce Video

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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