MAM

Evolving Sustainably, Together - Birla Carbon releases its Seventh Sustainability Report

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/18/aditya%27.jpg?itok=5HX3TGcZ

MUMBAI: Birla Carbon, a leading global manufacturer and supplier of carbon black, today released its seventh annual sustainability report titled – Evolving Sustainably, Together. The 2019 report focuses on sustainable operational excellence, product and process innovation, customer engagement, sustainable supply chain enhancement, and community outreach efforts.  It is aligned with international standards set by the GRI and CDP and highlights efforts initiated by Birla Carbon in collaboration with leading sustainability, environment and risk agencies to achieve its objectives in alignment with the 17 United Nations Sustainable Development Goals (UN SDGs).

The online report is available at - http://sustainability.birlacarbon.com/. To download a copy of the report, click here.

Sharing his thoughts on the release of the 2019 report, Dr. Santrupt B Misra, Chief Executive Officer, Birla Carbon, said, “The relevance and value of sustainability for our organizations and our industry has been accentuated in the context of today’s volatile global economic environment. As a global leader we continue to leverage our ‘Sustainable Operational Excellence’ as a key differentiator”. He further added, “We hope to remain a preferred sustainable partner to our customers, suppliers and other stakeholders by virtue of our Purpose-driven culture, strong commitments to our values, ability to collaborate and continuous investment in Innovation”. (read Dr Misra’s entire message here)

Joe Gaynor, Chief Legal, Sustainability and Risk Officer, Birla Carbon, shares his views on the release of the report saying, "At Birla Carbon, sustainability is a continuous initiative across all levels of the organization. For our employees, it is about maintaining the highest safety and environmental standards. For customers, it is about being a best in class innovative partner. For our suppliers, it is about ensuring a reliable and ethical supply chain.” He further adds, “The seventh sustainability report captures the essence of our business strategy focusing on bringing our Purpose to life through innovation across Birla Carbon." (read Joe Gaynor’s entire message here)

Highlights:

100% of suppliers screened for compliance through NAVEX Global’s RiskRate® system
3.5% profit reinvested in R&D
75% of our facilities are energy positive with 11 plants making energy related investments in FY 2019
55 Net Promoter Score® demonstrating our customers’ high satisfaction
70% of our sites completed the year without a recordable injury
100% of facilities participate in community engagement

Prioritizing sustainability in day-to-day operations, Birla Carbon endeavors to be the clear leader in the industry, respected by the customers, communities and competitors. But more than simply being respected, innovative and dynamic, Birla Carbon aims to grow along with all its industry associates building and nurturing a better tomorrow.

Read the report at http://sustainability.birlacarbon.com/. For any questions, clarifications and feedback, write to us at birlacarbon.sustainability@adityabirla.com

A Download section on the Sustainability report website provides links for all certificates, policies, statements and guides pertaining to Birla Carbon and its operations globally.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/oyo.jpg?itok=1T571es0
OYOs Weddingz.in launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”

MUMBAI: OYO acquired Weddingz.in, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fabindia.jpg?itok=CauK48Sm
Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fulcro.jpg?itok=GXIAyjmu
Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/un.jpg?itok=5BTKiiyV
Initiative India to handle media duties of Unacademy

MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/gupta.jpg?itok=PLImo3PI
Supari Studios creates launch campaign for CRED

Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/ajit.jpg?itok=Fz1V43Fm
Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tam.jpg?itok=v7buFaV-
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/korean.jpg?itok=COaziccv
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/aii.jpg?itok=8obUNg1k
Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones

MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint Keyboard’ for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive,...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories