MAM

Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

Uttar Pradesh & Maharashtra Tourism became the new entrants in the top 10 list

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/19/tam.jpg?itok=EBX-IYYo

MUMBAI: Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.

Two other states which witnessed growth in ad volumes were Jharkhand and Uttarakhand. They saw 118 times and 3.2 times indexed growth respectively. Also, Uttar Pradesh Tourism and Maharashtra Tourism Development Corporation were not advertising in the period during 2018 but made an entry into the top 10 list this year, the data showed.

While these states made an upward stride in the ad volumes on TV, there was a minor 1 per cent indexed drop in the ads from travel and tourism category in January-July 2019.

Rajasthan Tourism Development Corporation witnessed a dip of 85 per cent in ad volumes, Orissa of 62 per cent, and Kerala of 26 per cent.

Despite the dip, Orissa remained the top advertiser in the list followed by Uttar Pradesh and Karnataka.

Jan-Jul'19

 

Rank

Top 10 Advertisers (State)

Indexed Growth

1

Orissa Tourism Devp Corp.

38

2

Up Tourism

-

3

Karnataka State Tourism Devp Corp

297 (Growth Figure in times)

4

Kerala Tourism Devp Corp

84

5

Assam Tourism Devp Corp

91

6

Jharkhand Tourism Development Corp

118

7

Uttarakhand Tourism Devp Board

3.2 (Growth Figure in times)

8

Rajasthan Tourism Development Corp

15

9

Tourism Corporation Of Gujarat

85

10

Maharashtra Tourism Devp Corp

-

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/WFH.jpg?itok=Sgni5GFH
Companies learn the positive side of WFH

MUMBAI: As the spread of COVID-19 is causing ripples in the economic system, companies around the globe have temporarily shifted to the work-from-home (WFH) model. They are enabling remote working to keep the business running while helping employees to follow social distancing.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Chaaya-Baradhwaaj.jpg?itok=K_VCXg1a
Sad that bigger brands not investing enough on digital: BC Web Wise' Chaaya Baradhwaaj

NEW DELHI: One of the leading independent advertising agencies, serving clients like TikTok ads, BC Web Wise recently completed two decades of its fabulous journey. On the occasion, Indiantelevision.com interacted with founder and MD Chaaya Baradhwaaj to know about the agency, its journey and her...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/rajesh_shetty.jpg?itok=v5EcR7pF
How hotels and private clubs can retain brand recall among customers in times of COVID-19

The impact of the current COVID 19 pandemic on multiple industries is being noticed across the world. In the time of social distancing and home quarantine, travel and hospitality are among the worst impacted sectors! The hospitality industry is highly dependent on tourism which has borne the brunt...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/rb.jpg?itok=zYmKW5O_
Dettol’s new awareness campaign shot in the work from home model

MUMBAI: Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing. Practicing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/delhi.jpg?itok=c1Gn0d3H
In another humanitarian gesture, Deltin Group pledges its support towards Goa’s fight against COVID19

MUMBAI: The outbreak of coronavirus has taken its toll on the world. The disease is rapidly spreading and leaving its mark on one’s physical, mental and financial well-being. India has currently imposed one of world’s largest lockdowns to lessen any human to human transmission and mitigate the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/myteam.jpg?itok=J7VW-VD8
MyTeam11 donates INR 5 Lakh to the PM Cares Fund

MUMBAI: MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users, today announced that they have donated a sum of INR 5 lakh to the PM Cares Fund in the wake of the ongoing COVID -19 outbreak in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/adclub.jpg?itok=E2qwG0FW
Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ShopClues.jpg?itok=RdjNVGJj
ShopClues' Essentials Delivery Goes Contactless; Cancels Cash-on-Delivery payment mode

New Delhi: April 3, 2020 - Doing its bit to curb the spread of the novel coronavirus through people-to-people contact, e-commerce firm ShopClues has canceled its Cash-on-Delivery mode of payment for all essential items, urging customers to pay online for their purchases.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ads.jpg?itok=-yWWQdy4
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required