MAM

Steering innovation through collaboration: Tata Motors launches TACNet 2.0

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/18/telnet.jpg?itok=DpNWxQ3g

MUMBAI: With the aim to steer innovation through collaboration, Tata Motors today formally announced the launch of Tata Motors AutoMobility Collaboration Network 2.0 (TACNet 2.0), a platform that will help develop a centre of AutoMobility innovation through partnerships for new technologies and/or business models. It will also allow Tata Motors to engage with start-ups and technology companies to easily connect with them, spark innovative solutions in the automotive technologies and mobility ecosystem and explore synergies.

According to Mr. Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd., “The automotive industry is undergoing a rigorous transformation phase with new and advanced technologies in manufacturing, digitization solutions to optimize the operations and supply-chain, innovative and advanced product technologies and disruptive business/service models for engaging the customer and other related stakeholders. Today, almost every segment of the automotive value-chain is required to drive its own innovation story. As a leading Indian automotive brand, we need to constantly keep innovating for better serving the market, our customers and the categories we cater to. In the current age of uncertainty and speed of change, the above effort of sourcing solutions will need to be driven both through in-house initiatives as well as collaborating with external partners. TACNet will enable the outside world in connecting with us for such innovation and collaboration opportunities. We are looking forward to unlocking the potential of India’s finest startups and technology and solution based companies.”

TACNet, is a platform for connecting aspiring mature start-ups with Tata Motors to solve existing and anticipated challenges in the cargo and people mobility. The themes for TACNet 2.0 are centered on areas that are of immediate interest to Tata Motors. The company is looking for directly applicable solutions for block chain in automotive, parking marketplace, NLP native chatbot, demand prediction algorithm, real time monitoring of fuel quality (BSVI) and authenticating genuine spare parts. Interested applicants can apply by filling out the application form on the company’s web page - tacnet.tatamotors.com. Last date for entries will be September 29, 2019. This program will commence from inviting participations from aspiring start-ups, to pitching of their business and then culminating into a potential for a strategic partnership with an opportunity to even pilot a project.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/concert.jpg?itok=hgkc8Cgc
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/mma_1.jpg?itok=tlSGpp1B
MMA India announces new categories, calls for entries to 2020 SMARTIES awards

MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/ogilvy.jpg?itok=sa3PR7Hk
Ogilvy Delhi wins creative & digital duties of Sleepwell

MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/neena.jpg?itok=5Y559yh3
Neena Dasgupta, CEO & Director, Zirca Digital Solutions Wins the Tech Trailblazer Award

MUMBAI: Neena Dasgupta, CEO & Director, Zirca Digital solutions has been honoured  with the ‘Female Tech Trailblazer’ of the year at the Tech Trailblazer Awards 2020. She has won the award for the second year in a row. She is the first woman from India to win this prestigious award, chosen from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/Loco.jpg?itok=Y6lx8Qck
Pocket Aces' Loco upgrades its product offerings

National, 1st April, 2020: Pocket Aces, India’s leading digital media entertainment company, announces a major product update for its gaming app, Loco. Dedicated to democratizing gaming entertainment, Loco will now allow its users to stream on the app, with a specific focus on gaming. This will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/CERA.jpg?itok=PJ8-bbNC
82.5 Communications creates #LetsStayHome campaign for CERA

MUMBAI: In this troubled time due to COVID-19 when people are being advised to stay home, CERA, a complete home solutions provider and 82.5 Communications have engaged with people in a special way. CERA Sanitaryware being the product which  offers almost all product categories—sanitaryware, faucets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/anil.jpg?itok=6Aresp61
Godrej Interio releases ‘Work From Home’ guide

MUMBAI:  Godrej Interio has announced the release of its exclusive guide: ‘Stay Healthy. Be Productive’ – a ‘Work From Home’ guide that reveals the challenges and solutions for the modern-day home-office setups.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/wunderman.jpg?itok=MKiO4GFo
Wunderman Thompson encourages consumers to work out while staying in

MUMBAI:   With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/caffeine_0.jpg?itok=d0mEqDfk
mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required