Slowdown
to impact outdoor advertising
Zenith Optimedia CEO Satayajit Sen ranks outdoor as
3rd most impacted, after print and radio; expects outdoor
space to post low single-digit growth.
(12 june 2012)
Broadcasters
get breathing space as Tdsat stays Trai's ad cap rule
Tdsat stays the Trai notification till the hearing comes
up on 17 July; broadcasters need time to weed out the
ad inventory flab that they have created due to economic
compulsions.
(11 june 2012)
Signals
are for a mild ad slowdown: Mindshare's Lala
Slashing the early forecast, Mindshare principal partner
Jai Lala peggs the growth figure at 8-10% this year
on the back of a weak GDP growth & a dip in sports
advertising revenues.
(9 june 2012)
Jhalak
Dikhhla Jaa on Colors may fetch ad rev of Rs 450 mn
Jhalak Dikhhla Jaa gets Cadbury Bournvita as the presenting
sponsor and is powered by Streax Hair Colour; Colors
to lock in 6 associate sponsors, out of which 4 are
already on board.
(8 june 2012)
Hindi
GECs slide in 2nd week after IPL
After gaining 30 GRPs post IPL, Hindi GEC genre fails
to hold ground in second week; barring Life OK all channels
see fall, while Zee TV, Colors and Set are in a cut-throat
battle.
(13 june 2012)
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