the Indian market has just one over-the-top (OTT) television
distribution platform in the form of Ditto TV launched by
Zee New Media, the digital arm of Zee Entertainment, in March
this year. There are numerous on-demand online content providers
like NyooTV, BigFlix and Eros Now, among others.
huge opportunity notwithstanding, Vidiator CEO Tae Sung Park
warns that despite consumers huge appetite for mobile
streaming services, Indian mobile operators are being overly
cautious towards this potentially lucrative opportunity.
reluctance of telcos stems from an understandable concern
about major investments into hardware and infrastructure and
fears about the length of time it will take to recoup the
money they think is needed to launch an OTT service, says