Television

'We will bend over backwards to be user friendly to new clients from India' : Natpe president, CEO Rick Feldman

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/17/Rick%20Feldman.jpg?itok=lu8ce_pe

Natpe, the US-based media marketplace organiser, is now turning its sights toward the critically important markets in South Asia. It is working with a Mumbai-based team of Murtuza Kagalwala overseeing business development to raise its profile with Indian buyers and sellers of content and to attract more Indian and Asian attendees to both Natpe Miami and Natpe Budapest.

Indiantelevision com‘s Ashwin Pinto caught up with Natpe president, CEO Rick Feldman to find out about Natpe and what it offers Indian companies.

Excerpts:

Could you talk about the services that Natpe offers the media and entertainment industry?

Natpe is the global content marketplace for a digital world. It is strongly committed to being the destination for TV programme buyers and sellers. Evolving to meet the demands of a changing media landscape, Natpe delivers a first look at fresh content before Mip and the LA Screenings, giving industry leaders a jump-start on monetising their projects.

Now, in Miami, a major international destination, Natpe is a catalyst in the content revolution - providing thousands of chances to make a deal. Celebrating over 45 years of service to the ever-changing international televisionindustry, Natpe continues to redefine itself and the services it provides to meet the needs of its members. Today‘s industry encompasses more than ever before and Natpe has remained flexible in its effort to encourage and support the progress of the industry and all of the platforms it now serves.

What has remained constant is Natpe‘s commitment to keeping the industry appraised of the changes occurring daily in the global media environment.

Natpe implements its mission by providing the multiplatform video industry with education, networking, professional enhancement, vibrant business environment through Markets and technological guidance through year-round activities and events. The organisation also offers a full complement of online services including access to a database of industry executives to anyone interested in learning more about the digital video industry.

How has Natpe expanded on its marketplace Content First?

After operating independently for 15 years, Discop East was acquired by Natpe in 2011 as part of a continued strategy for expansion within the international arena. The market has now become Natpe||Budapest and will take place from 26-28 June, 2012.

What prompted the move from Las Vegas to Miami and how has this helped?

After 10 years in Las Vegas we felt it was time for a change. Miami Beach and the Fontainebleau is an international destination that is much better for our international attendees and a welcome change to our US attendees.

What is the theme of Content First next year and how is it different from previous years?

Natpe||Content First is always our theme - to feature and support the creation, distribution and funding of original global content and it will remain the same in the coming years as well.

What has remained constant is Natpe’s commitment to keeping the industry appraised of the changes occurring daily in the global media environment

What sort of participation is expected for next year‘s event in Miami?

At Natpe 2012, we expect over 5000 attendees to Natpe Miami. About 70 per cent from the US and Canada, and a cumulative presence from 70 countries. We are a market that is smaller than Mipcom but larger than Budapest.

Many of the sellers that are at Mipcom are also at Natpe||Miami, but we have more content being bought / sold in the US / Canada / Mexico and Latin America. We can‘t say what content is most in demand, as each platform has unique needs. But, at Natpe both packaged content and format content is bought and sold.

As we are an international, multiplatform market, we have many people from the ad and digital world at Natpe. So in addition to buyers and sellers, we have producers/agents and all matter of creative/funding/and distribution types at our market.

Who are some of the big players who will be present?

There will be companies from various sectors participating at Natpe 2012, some of the key industry players which make their presence are as follows:

Traditional Entertainment: ABC, CBS, Comcast, Discovery, FremantleMedia, Fox, Globo, Hearst, Lionsgate, MGM, NBCUniversal, Shine Group, Televisa, Univision, Venevision, Warner Bros.



New Platforms: AOL, Google, YouTube, Yahoo! 



Investment: American Express, Nomura Securities, Credit Suisse



Agents: APA, CAA, ICM, WME, UTA



Ad Agencies: Carat, Digitas, Group M, Mediaedge:cia, MediaCom, Ogilvy 



New Media: Facebook, Demand Media, Hulu, iTunes, Netflix , SeamBI, Stickam, Tremor, YuMe 



Technology: AT&T, Adobe, HP, Intel, Microsoft



Electronics: LG, Motorola, Panasonic, Sony



Research: ComScore, MediaLink, Nielsen, PricewaterhouseCoopers, SNL Kagan, Rentrak 



Global Brands: American Express, Audi, IKEA, P&G, Pepsi Co., Saban Brands,



Subway, Wal-Mart

The list above is just a representation of the attendees, where Natpe is expecting over 5000 attendees from all over the world in 2012. Attendees from North America, Latin America and South America, Europe, Asia and other parts of the world will be seen for various engagement purposes like joining, attending, exhibiting, advertising, networking, experiencing and sponsoring at Natpe.

There are buyers here in the States that will not be at Mip and for the Indian market we think that Natpe||Miami is a better fit than the two events in France.

Could you give an idea of the effort and time it takes to organise each edition? How far ahead do you have to plan? 

Planning for Natpe||Miami and Natpe||Budapest is a year-round activity. We look to build each year upon the growth and opportunities we see at each market.

Whether it‘s booking speakers, working with programme distributors to book their space or developing new partnerships with media around the globe or keeping our web sites fresh and up-to-date, there is always something to do.

To what extent have you and your clients been affected by the on-going economic downturn? The US is one of the worst hit countries along with Greece and Spain.

Yes, the world is grappling with many economic issues…but positively the ad spend in the US continues to be strong.

I think that so far the economic downturn does not seem to be hurting the transactional video market place. I am not sure why, as one would think it might. Our numbers are consistent with last year, so for now, so far so good!

How is digital impacting the business and what steps has Natpe taken to address this? 

All over the world, the distribution of content is a major topic of conversation. Band width and technology is only going to make the opportunities greater, certainly in India too. Each country will get to various places at different times, but there is no doubt that more video content that people want to watch and pay for will be created in the near future than ever before.

What is the USP of Content First vis-a-vis other markets like Mipcom, Nab and ATF?

Natpe delivers a first look at fresh content before MIP and the LA Screenings, giving industry leaders a jump-start on monetising their projects. Now, in Miami, a major international attraction, Natpe is a catalyst in the content revolution - providing thousands of chances to make a deal.

Natpe||Miami is the only global marketplace for the buying and selling of content that takes place in the US each year. Nab is not a marketplace for those involved in producing content. It is instead a place to go to see recent advances in the technology of broadcasting and for channels to purchase equipment.

ATF is primarily a market in Asia for Asia - as we have stated Natpe is the only global marketplace based in the US that brings buyers and sellers from around the world.

How detailed is the seminar at Content First?

We offer more than 50 sessions with over 150 speakers across the three day conference which runs along with the market.

The focus is on the creation/distribution/funding of original content. Most of the speakers are from the US. However we also have speakers from Latin America and Europe on the panels.

Could you talk about the importance of India for Natpe?

I would rather talk about how India will benefit from Natpe 2012 and going forward at all Natpe platforms.

From an Indian broadcasters‘ point of view, they will meet all the world‘s content owners and will learn how broadcasters all around the world are operating in this creative and economic climate. There is also an advertising and digital track that will provide ideas about how best to monetise content.

The idea of the market is to see what is happening around the world, especially in the US/Canada/Latin America for the rest of the world. The South Asian market is a small but growing part of our business. But India especially has so much potential here and around the world because of your production infrastructure and common language.

The idea of the market is to see what is happening around the world, especially in the US/Canada/Latin America for the rest of the world.

What is the strategy going to be to create awareness in India for Natpe?

We have hired Murtuza to help us navigate the Indian market and provide specific outreach and information that will help those considering attending from India see the value of this market and conference.

Contentino Entertainment is a content management and acquisition company owned by Murtuza Kagalwala. Murtuza had approached us a few months ago via email, and impressed us well. India is a big place and far away, and Contentino will help us extending our relationships with content sellers, buyers, content aggregators and other interested audiences in the country.

With having someone like Murtuza with his vast experience in this digital field, talking us up is a positive for us as he is there and well respected.

Some Indian broadcasters go for the LA Screenings. How will a presence at Natpe as well benefit them? 

NATPE||Miami is the only global marketplace for the buying and selling of content that takes place in the US each year. LA Screenings is primarily an opportunity for the major US studios to showcase new programmes about to launch on U.S. stations. It is not a comprehensive market as only some of the US and very few of the international program distributors are at the screenings.

For Indian/English content, I would think that it would be wrong to ignore the largest TV marketplace based in the US. We have the only market place in the largest market in the world and deals get done. You never know what you miss when you don‘t come. It is THAT meeting that you have with someone you didn‘t even know existed that is the magic at Natpe.

In the past what sort of participation has Natpe seen from India and what kind of business growth are you looking for from here?

In the previous years, Natpe saw participation from leading players like Star India, Shemaroo, Miditech, Accel Animation Studios, Cellcast Asia Holdings amongst the other few, whereas this year we are looking at more attendance from across industries like, film, broadcast, digital etc for both our summits combined Miami (Jan 2012) and Budapest (June 2012).

And with respect to business growth, India as a country, for sure, we believe, has immense potential for its ever growing innovatively conceptualised content globally, where the fraternity attending, exhibiting have the best of opportunities to meet representatives from varied platforms from across the world, utilising our arrangements available to facilitate the best deals during these three days.

You also have Natpe Budapest. Will you be looking at doing an event in Asia for the Asian market?

We currently do not have plans to set up an expo in the Asian subcontinent.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Gangaa.jpg?itok=GKIrKUYV
Child widow Gangaa to show her indomitable spirit on Zee Anmol

NEW DELHI: ‘Gangaa’, an inspiring story of a child widow with an indomitable spirit and the will to survive, is commencing telecast on Zee Anmol from 28 June 2017 at 7:30 pm. Determined to live life to the fullest and claiming what she believes is rightful, Gangaa’s character personifies the face...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/wwe.jpg?itok=5vHamDjc
WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/star-chaina.jpg?itok=Q7VTlFTr
Canxing-Star China's 'Brilliant Chinese' co-developed with Syco rated week's top show

Canxing - Star China vice-president of Lu Wei has announced ratings of its new original talent show Brilliant Chinese-Path to Glory. For the past two weeks, over 120 million people have watched episodes 5 and 6 of the series, earning a 4.2% market share, and this week officially ranked #1 across...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/freeedish.jpg?itok=TYKcruCb
FreeDish auction on 4 July, different reserve prices for GEC and news

Doordarshan’s FreeDish is all set for its 36th e-auction on 4 July 2017, after an auction on 25 May turned out to be a damp squib though two TV channels came on a pro rata basis.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/GEC-SONY-Story.jpg?itok=qYoG4tDf
GEC: Sony Pal dethrones Star Plus & Sab TV surprises at 2nd position

Sony Pal emerged as the number one channel in GEC (U+R) space pushing Star Plus to the number two position in week 24 of BARC's all-India data. In the rural market too, Sony Pal led the segment. In the urban market, however, Star Plus retained its leadership and Sab TV jumped two slots to emerge...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/times.jpg?itok=34Ry8CGs
No let-up in Times-Republic on-air spat

Over the past few weeks on Thursdays’, just post 1100 am, both the top ranked Indian English News channels-Times Now and Republic TV started flashing BARC data, each claiming the number one spot based on ratings. The channels have continued this on-air spat once again.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/umesh%20kumawat.jpg?itok=TLW6jN4f
TV9 Marathi format has changed, says new editor Kumawat

MUMBAI: Umesh Kumawat, who was the senior editor at ABP News, has started his new innings at TV9 Marathi as the managing editor. Umesh, who has been working for ABP News for 14 years, has earlier done stints with Zee News and Aajtak. Speaking to Indiantelevision.com, Kumawat said, "We have changed...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/DD-Kashir-V-naidu.jpg?itok=O3OYCDpR
DD Kashir channel packaging bids invited by 29 June

NEW DELHI: Doordarshan has invited applications for an agency to undertake the channel packaging work for its channel, DD Kashir. The last date for filing e-tenders is 29 June (3pm). The technical bids will be opened on 30 June 2017 at 3.30 pm. The date of presentation and the date of opening of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/history.jpg?itok=01JSwzyU
History TV18 brings back OMG! Yeh Mera India by Krushna Abhishek

History TV18 is set to enthrall the audiences once again with the third season of its most celebrated show OMG! Yeh Mera India starting Thursday 29 June, 2017 at 8PM. The show has witnessed two successful seasons and has brought forth awe-inspiring stories from across India. The show will continue...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories