The Hindi general entertainment genre has not managed to hold
ground in the second week after the closure of the IPL this
year. In the first week post IPL, the genre had gained 30
per TAM data for week ended 9 June (data sourced from Hindi
GECs) for the Hindi speaking markets (C&S, 4+), all the
GECs have lost eyeballs barring Life OK, the second GEC offering
from Star India.
Plus maintains its lead position with 270 GRPs (gross rating
points) amid a loss of 2 GRPs from the preceding week. However,
Zee TV, Colors and Sony Entertainment Television (Set) are
caught in a cut-throat battle.
three channels are only apart by 3 points with Zee TV at 203
GRPs, followed by Set (201 GRPs) and Colors (200 GRPs). The
three channels lost 30 GRPs, 21 GRPs and 4 GRPs respectively.
its fifth position, Life OK has added 10 GRPs to take its
total to 122 (GRPs) in the week. Sab collects 120 GRPs (last
One loses 10 GRPs to score 31 GRPs in the week ended 9 June.