Indiantelevision.com's The Ad Linx Reporter dated 7 May 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

IPL ratings on a slippery slope
The 13 matches played from 26 April -2 May manage an average rating of 4.08 TVR; earlier average was 4.6.

Radio City FY'09 revenue pegged at Rs 1.15 bn
Radio City to look at managing ad sales for radio operators in northern region; aim is to preserve ad rates.

Walt Disney takes direct charge of home video biz in India
Disney gets out of licensing deal with Excel; announces direct to retail model for its home entertainment biz.

TV Ratings
Top 10 Programmes (12/04/2009 to 18/04/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Durables retailers ride on IPL with special schemes, discounts
	Source: Hindu Business Line

	Retail brands make a beeline for India
	Source: Financial Express

	IPL merchandise attracts buyers worldwide
	Surajeet Das Gupta: 20:20 ways to beat the slowdown
	Source: Business Standard

	Dairy business to lead growth at Britannia
	Source: Livemint



	Microsoft Advertising and Brand Affinity Technologies Team Up to Add Celebrity Star Power to Advertisers’ Digital Campaigns
	Source: PR Domain

	Leadership see-saw puts media buyers in a spot
	Source: Livemint

	Mangos bags 6 HMR Awards
	Source: Media News International

International News

	Verizon, Nokia Team for 'Trek' Demo
	Dare Pulls Back on U.S. Push
	Reinvent the Web for Advertising? Don't Bother
	Digital Execs Say Metrics Are in 'Crisis'
	Wired Retailers Deploy Digital Media
	Intel Intros 'Sponsors of Tomorrow'
	Murdoch Firm Takes on All Comers in DM Fight
	Social Media Use in U.K. Set to Surge
	Blu-ray Player Sales Soar
	Microsoft Migrates Xbox Into Prime Time
	Source: Ad Week

	Microsoft Migrates Xbox Into Prime Time
	Huggies Tests Out Cost-Per-Lead Marketing
	Longer Hours Mean Higher Chat Conversions at Orvis
	Verizon, Nokia Create Hub for Trekkies
	Source: Brand Week

	Murdoch says worst of advertising downturn is 'over'
	Source: Market Watch

	Microsoft partnership brings athletes to online advertising
	Source: idg

	Microsoft and Yahoo Talking About Advertising Deal ... Again
	Source: ITProPortal

	Ad plunge forces C4 to cut budget by £75m
	Source: Independent

	Ad Age Launches in Central America With First Foreign-Language Edition
	Source: Ad Age

	Display Ads Improve Internet Advertising
	Source: Direct Traffic Media

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