Indiantelevision.com Team

(6 May 2009 8:30 pm)

MUMBAI: Two weeks in advance of its formal Upfront presentation at Carnegie Hall on 20 May, The CBS Television Network in the US has launched a media campaign to advertisers and consumers that spans across all CBS Corporation platforms and in the national print media.

The campaign, Only CBS, looks to promote the Network's position as the only broadcast network to grow its audience in all key ratings categories this season, and its overall strength and leadership position in prime time.

The media blitz began on the CBS Television Network with spots during the broadcasts of Face the Nation with Bob Schieffer, CBS News Sunday Morning and 60 Minutes.

The campaign expands this week with spots in News, Entertainment and Sports programming across all dayparts on the Network, as well as on CBS owned radio stations, out-of-home platforms that are part of CBS Outernet, and a wide range of CBS Interactive sites, including CNET.com, BNET.com and CBSSports.com.

Print ads were published on the front page of the The New York Times and in USA Today on the front page of the Life section.

CBS Television Network Sales persident Jo Ann Ross says, "You can't paint all networks with the same broad brush. We have a unique ratings story to tell heading into this Upfront. We want to communicate in the biggest way possible, that in a marketplace with challenges, CBS offers the largest audience, best shows, deepest schedule and most value for our client's discriminating advertising dollar."