| MUMBAI:
Radio City has posted a revenue of around Rs 1.15 billion for the fiscal ended
31 March 2009 and aims to preserve its advertising rates this year. The revenue
for the year ago period was around Rs 970 million.
"We
have growth expectations from alternate revenue streams. The thrust this year
will be to grow our revenues from activation which currently comprise 10-12 per
cent of our total pie," said Radio City EVP and national sales head Ashit
Kukian, while declining to comment on the revenues of the company. Radio
City, which manages national ad sales of Gwalior-based Suno Lemon 91.9 FM and
Friends FM in Kolkata, will explore similar arrangements with other operators
in the northern markets. "We are looking at a couple of more markets. But
we will keep ourselves out of the southern region," said Kukian. Retail
and finance, which contribute 15 per cent of total ad spend on radio, have trimmed
their budgets. But the radio sector expects to get a boost from political advertising
and the Indian Premier League (IPL).
"FMCG, telecom and television channel launches will also continue with their
spends on radio. So the sector should see decent growth this year despite an economic
slowdown," said Kukian. Also
Read: Fever
FM Q4 break even, FY'09 net loss at Rs 200 mn | 
