Indiantelevision.com's The Ad Linx Reporter dated 12 March 2009 - Global and Indian advertising news, information and data at your fingertips

Adex Analysis

Shampoo ads on TV during 2008
TV ad volumes of 'shampoos/conditioners' jump 53% in 2008 over year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Guha to advise INX investors
Pradeep Guha to be consultant of INX Media for 2 months; help with turn around plan & identify a CEO.

Mukerjeas to step down from INX Media

IPL defies recession, contracted revenues up by Rs 17.25 bn
Contracted revenues for 2nd edition of IPL increases by Rs 17.25 bn; security to be centrally managed.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	A brand on the Fastrack
	A hand indeed …
	IPL revenue already tops last year’s
	Source: Hindu Business Line

	Growth plans on hold, says Zee News CEO
	Source: Business Standard

	Dockers(R) Brand Launches the World's First 'Motion-Sensitive
	Source: IT News Online

	Google Will Let People Choose How Its Ads Target Them
	Source: PC World



	Shaan, Rathore to sing BJP jingles
	Dhoni: Ad world's darling
	Can coaching institutes use the IIM brand?
	BEyond 360: Advertising in non-traditional media space Cannes: A pride of lions
	Who's your favourite client?
	Out of the box
	10 years of Hyundai in India
	Best and bekaar: The best and worst ads of the week
	Mahendra Singh Dhoni - The man, the brand
	Source: Economic Times

International News

	CLIO to Honor Mark Cuban
	Changes in Store for Kids' Virtual Worlds
	Consumers Fret Over Healthcare
	Direct General Picks C-K
	Sony Lays Off 250 Employees
	Publicis Creates Employee Stock Program
	African-American Buying Power Rises, per eMarketer
	Obama Strategist Hughes Joins GMMB
	TM Snags 2 Idearc Brands
	New Gig for P&G Vet Stengel
	Source: Ad Week

	Why General Mills' Retro Packaging Worked, But Tropicana's Didn't
	Top of Mind: Free Giveaways Come at a Cost
	P&G Vet Stengel Finds New Gig
	Report: Discounting Damages Brands
	Source: Brand Week

	Marcus switches pre-movie advertising vendor
	Source: Bizjournals.com

	Mediaset CEO Sees 1Q As Most Difficult For Advertising Revenue
	Source: CNNMoney.com

	Johnston Press '09 ad revenues slump 36 pct
	UK rules out TV product placement, ITV protests
	Source: Reuters

	Rudd foots $5m advertising hangover
	Source: Sydney Morning Herald

	Portrait of an Advertising Agency
	Source: BusinessWeek

	Straits TimesGoogle Launches Interest-Based Advertising
	Source: EWeek

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