Indiantelevision.com Team

(10 March 2009 4:50 pm)

MUMBAI: Mudra Group has bagged the creative duties of international comfort apparel brand Jockey.

Beating pitches from agencies like Lowe and O&M, the account will be serviced by Mudra South.

Though the campaign will have an integrated plan, the thrust will be on print, followed by television.

Says Mudra South executive creative director Joono Simon, "It'll be exciting to work on a brand like Jockey and we are keen to produce some refreshing work that truly differentiates the brand. Though recession is a temporary setback for the retail sector, the gold rush in this segment has only just begun and we're confident of making Jockey a trailblazer among the lifestyle brands in India."

Amrutanjan, United Spirits, Greenpeace, Henkel and Malayala Manorama are some of the other brands that Mudra South handles.

Also Read:

Mudra Max president quits; to float new venture