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Disney-ABC signs multi-year VoD deal with Aksh
 
Indiantelevision.com Team

(10 March 2009 2:50 pm)

 

MUMBAI: Disney-ABC International Television (Asia Pacific), the international television distribution arm of The Walt Disney Company, has stitched a multi-year Video-on-Demand (VoD) agreement with Aksh Optifibre for Disney movies on Aksh's IPTV service, icontrol.

 

According to Aksh, the tie up will give icontrol subscribers the flexibility to watch Disney movies without any advertisement at their convenience with bookmarking features. The features remain at the click of a remote with Rewind / Fast Forward and Pause options, giving subscribers the flexibility to watch a movie in one hour or a day, or watch it over a period of a day, as per their wish.

Aksh Optifibre MD Kailash Choudhari said, "Entering into this agreement with Disney helps us ensure that our icontrol IPTV service has a continuous slate of movies. We're enthusiastic to enter this new agreement at a time when we're expanding to reach out to more people."

Under the agreement, icontrol subscribers will have access to movies from Walt Disney Pictures, Disney/Pixar, Miramax Films and Touchstone Pictures including Oscar-winner Wall-E, 101 Dalmatians, Armageddon, George of the Jungle and Face Off.

 
"The Indian television and film audience is vast and sophisticated and we see huge growth opportunities in the next five to ten years for new media initiatives. This new deal means that Indian viewers can enjoy more quality Disney entertainment at the touch of their remote," said Disney-ABC International Television (Asia Pacific) senior vice president and managing director Rob Gilby.

Aksh provides IPTV services in association with MTNL in Delhi and Mumbai and with BSNL for 20 cities in north India.

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