21 Jan 2009 Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 41
 
 
 
 

 





Adex Analysis
 
 
 
 










Overview of FMCG sector ads on TV in '08
FMCG sector sees 20% rise in TV advertising for 2008 over year ago period- AdEx India Analysis.

Warner Bros' Chandni Chowk... garners Rs 450 million
Warner Brothers' Chandni Chowk to China collects Rs 450 mn at BO with Rs 330 mn coming from India.

DTH players against six month lock-in for dropping of channels
DTH ops feel 6-month lock-in for the channels that they offer to a subscriber in a package is too long.

Laqshya launches ad display at Hyderabad airport

Mudra wins ET “Power Of Ideas” communication mandate

Advertising grows by 2.9%: Nielsen

Big 92.7 FM partners ‘The Mumbai Festival 2009’

UP news channel Jan Sandesh launches

Nickelodeon’s “SpongeBob” ready for documentary

DirecTV airs 8 HD views of Obama speech

Sanjeev Kohli quits as Yash Raj Films CEO

MySpace launches Black Curtain screenings in India

Big 92.7 FM partners ‘The Mumbai Festival 2009’



TV Ratings
Top 10 Programmes (04/01/2009 to 10/01/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/01/2009 to 10/01/2009)
Star Plus
Colors
Zee TV
Sun TV
MAX
Sony Entertainment TV
NDTV Imagine
Zee Marathi
Zee Cinema
Gemini TV
Star Gold
Star One
Eenadu TV
Maa Telugu
SAB
Udaya TV
Sahara One
Zee Telugu
Cartoon Network
Zee Kannada
Kalaignar TV
ETV Marathi


Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Brands take swipe at competitors, Will this trend last ?

  • Virgin Mobile launch enthused people's imagination

  • Arts and Advertising gel well together !

  • It’s an ad-ad world

  • Combat Marketing : Nothing wrong about it!

  • Sporting events face meltdown fallout

  • Cadbury's warning 'Contains milk' on Dairy Milk bars soon

  • One touch network

  • Scam ads, vapid this year

  • Retailers' tricks of trade to woo customers

  • P&G venture into retail business, quite unsual

  • Best and Bad anecdotes of Ad campaigns

  • Obama Mania sweeps leading brands

  • Man United shirt sponsorship proposal for Sahara

    Source: Economic Times
      
  • Reliance makes third entry into mobile telephony

    Source: Business Standard
     
      
  • Coca-Cola sued over 'VitaminWater'

    Source: Financial Express
      
  • Kid's ad film drives home message in online contest

     Source: Times of India
      
  • Google to cancel print advertisement programme

  • Brinkley unveils ‘Got Milk’ ad

    Source: Newspost Online
      
  • New Ad Integrator Ensures "Airline Seats" are Available

    Source: Merinews
     
    International News
  • Obama's Inauguration Rocks the Web
  • Clear Channel Cuts 9% of Workforce
  • Google Kills Print Ads Program
  • Disney's Iger Skips Bonus Payments
  • Acela Stresses Comfort, Convenience
  • Consumers Cling to Old Favorite Brands
  • What Would You Do With $20 Worth of Stimulus?
  • Agency Chief Palmer Dies at 74
  • Film Traces Lives of Ad Luminaries
  • HGTV, Beanstalk in Licensing Deal
    Source: Ad Week
     
  • Western Union Taps Bromley for Hispanic Media Chores
    Source: Brand Week
     
  • Google to Stop Selling Print Advertising Next Month
    Source: Bloomberg
  • AME Info, Abu Dhabi, United Arab Emirates, media and advertising briefs
    Source: TMC Net
     
  • French broadcaster M6 2008 sales down 0.1 pct
  • Mexico's Slim to invest in NY Times
    Source: Reuters
     
  • Advertising at Five down almost 30pc in January
    Source: Telegraph
     
  • Lee Enterprises Q1 profit falls; cuts jobs by 10 pct
    Source: BBC News
     
  • Online Advertising Gaining Popularity In Singapore
    Source: Bernama

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