Indiantelevision.com Team

(20 January 2009 8:00 pm)

MUMBAI: Out-of-home company Laqshya Media has launched its advertising display system, a triple sided double decker unipole, at the Rajiv Gandhi International Airport (RGIA), Hyderabad.

The company has also launched interior signages, unipoles, flag poles, light boxes, LED poles and multimedia walls to enhance the value of the brand.

RGIA claims to have a capacity of 12 million passengers, with a full saturation capacity of 40 million passengers per annum.

The airport has a very high dwell time of 1 hour for domestic and 1 hour forty five minutes for the International passengers. Hence, according to Laqshya, the advertising will add to the airport’s look and give the right visibility to the brand.

The triple sided double decker is placed strategically at the Hyderabad Airport near the passenger terminal building.