Indiantelevision.com Team

(20 January 2009 10:00 pm)

MUMBAI: Economic Times has roped in Mudra Mumbai to handle the communication duties for its Economic Times Power of Ideas platform.

The "Power of Ideas" is an initiative by The Economic Times to encourage anyone with a business idea. The selected ideas will be polished and nurtured with personalised guidance from mentors before being submitted for possible funding to the group of investors.

Commenting on the win, Mudra EVP and head Mumbai Arijit Ray says, "It is a privilege to have got the opportunity of partnering ET on such a unique idea - a platform where entrepreneurial business ideas will not only be recognized but taken to the next level. There could not have been a more opportune moment for the genesis of such an initiative."

The print campaign will break on 21 January. The objective would be to activate interest and solicit participation amongst people who have entrepreneurial aspirations. Other mass media formats will also be used to build momentum from the first week of February.

Mudra chief creative officer Bobby Pawar adds, "We are looking forward to building excitement through different formats and messages.”