Overview
of FMCG sector advertising on TV during 2008
(20
January, 2009) |
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Key
Findings: -
20 per cent rise in TV advertising of FMCG sector during 2008 compared to 2007.
- 'Food
and Beverages' was the top sub-category to contribute
maximum in overall TV advertising of FMCG sector during
2008.
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'HUL' was the number one advertisers of FMCG sector on TV during 2008.
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'Lux Strawberry Cream' was the top new brand advertised under FMCG sector on TV
during 2008.
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Volume
growth of FMCG Sector on TV during 2008.
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20 per cent growth seen in advertising of FMCG sector on TV during 2008 compared
to 2007.
Share
of sub categories of FMCG sector on TV during 2008. |
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'Food and beverages', 'personal care/personal hygiene'
and 'hair care' were the top three sub categories of FMCG
sector accounting for 76 per cent share of overall FMCG
TV ad pie in 2008.
Growing
categories of FMCG sector on TV during 2008. |
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During 2008, 'household products' recorded maximum growth
in its TV ad volumes followed by 'babycare' and 'personal
care/personal hygiene' category compared to 2007.
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Top
advertisers of FMCG sector on TV during 2008.
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'HUL' leads with 14 per cent share of overall FMCG sector
advertising on TV followed by 'Reckitt Beckiser (India)'
and 'ITC' with seven per cent and four per cent share
respectively during 2008.
Top
new brands of FMCG sector on TV.
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- 'Lux
Strawberry and Cream' topped the chart of new launches in FMCG Sector on TV followed
by 'Axe Dark Temptation' and 'Air Wick Electrical Diffuser' during 2008.
- During
2008, top ten list of new brands of FMCG sector advertised
on TV comprised six of 'personal care/hygiene' and two
from 'personal accessories' during 2008.
Growth
in average ads per day on TV during 2008.
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Compared to 2007, average ads of FMCG sector aired per day on TV recorded a rise
of 21 per cent during 2008.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
