Indiantelevision.com Team

(20 January 2009 8:00 pm)

MUMBAI: Big 92.7 FM has partnered with ‘The Mumbai Festival 2009’ wherein Big FM will ensure all the updates from the festival.

As a part of the partnership, the jockeys will host live links from the festival and cover activities like the Koli seafood festival, classical music shows and Buddhist. Also, live shows will be hosted from the venue, with participation from visitors.

Speaking about the partnership, Big 92.7 FM- Mumbai station director Neerja Dhillon said, “The Mumbai festival is an excellent fit to our listener requirements and preferences, while also providing a platform for our RJs to interact with newer audiences and increase our listenership base”

Added Mumbai festival CEO Alan Tweedie, “In addition to the access Big FM gives to their audience who get to know the daily happenings of the festival, this year our partnership has extended to widening the festival umbrella to create new venues in diverse parts of the city.”