Indiantelevision.com's The Ad Linx Reporter dated 2 Feb 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Emerging Media signs Kids Media as Rajasthan Royals licensee
Emerging Media gets KMI as L&M agent to represent its IPL franchise across different product categories.

PPC gets creepy, to invest Rs 1 billion in horror flicks
Percept forays into horror genre with PPC Horrotainment; to invest Rs 1 billion over 3 years.

Adex Analysis
Snapshot of Consumer Durables advertising on TV during 2008
Consumer durables sector on TV sees 9% rise in 2008 over year ago period - AdEx India Analysis

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Newspaper & TV advertising to grow, albeit marginally
	Poll ad budgets likely to rise manifold
	Political campaigns: Bharat Nirman vs India Shining
	Arun Jaitely on the political ads
	Salman Khurshid on the recent political ads
	Brand launches
	The Crossword Bookstore story
	Unilever ’s Dilemma: What about the logo?
	Piyush Pandey on the Power of Ideas
	Phantom Cigarrettes: The ghost who smokes
	Bawdy Copy
	SRK remains King of endorsements, Big B bows out
	Source: Economic Times

	Ad world in a dilemma over billing
	Aditya Birla Retail to launch pvt labels in durables, personal care
	FM radio ad rates to fall by 10-15%
	Source: Business Standard

	Fashion retailers relook at inventories
	Source: Fianancial Express


	Is `SNL' leasing its sketches to advertisers?
	Source: Indopia

	Quad/Graphics' Innovative Ad Portal Is Adopted by Conde Nast
	Web Video Boom Will Fuel Massive Advertising Shift, Report Finds
	AppLytics Launches World's First Embeddable Viral Widget to the iPhone
	Source: IT News Online

	Shilpa Shetty, partner pick stake in Rajasthan Royals
	Zee News eyes TN to raise regional ad revenues
	Source: Hindu Business Line

	Contrarian approach: It works up to a point
	Different strokes: brands strike a positive note in troubled times
	Source: Livemint

	OOH firm Hype in content tie-up with digital agency Phonethics
	Source: domain-B

International News

	Video Game Music Titles Spark Record Sales Year
	CDs Say 3-D Fizzled on Game Day
	SB XLIII Ranks as 2nd Most-Watched Ever
	RadioShack's Dilemma
	Updated: AOL Taps Yahoo Vet for Platform-A
	MLB Net Tags Costas for Multi-Year Deal
	RockYou Rolls Out Ad Offerings
	SMG, Donovan Reach Settlement
	Pucker Up: Crest Offers 3-D Kisses
	Super Bowl Spots Yield Fleeting Twitter Buzz
	Source: Ad Week

	Reward Program Members Are Brand Champions
	Creative Directors Say 3-D Fizzled on Game Day
	Source: Brand Week

	Cox cablevision Sued for False Advertising in Superballs Slip Out
	Source: The Spoof

	Boycott Urged as Pepsi TV Ad Pushes Homosexual Lifestyle
	Source: Lifesitenews


	Advertising revenue growth drops
	Source: The National,

	Targeting tools bring outdoor advertising in from the cold
	Source: The Age

	SPCA launches differentiation advertising campaign
	Source: The Drum

	Ad firm ChoiceStream lures ex-Yahoo execs
	Source: CNET News

	Christians Bailing on GoDaddy Due to 'Immoral' Advertising
	Source: Wired News

	Ex-Advertising.com chief Clarizio out at AOL unit
	Ad agency and production companies merge
	Source: Bizjournals.com

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please click here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.