PPC gets creepy, to invest Rs 1 billion in horror flicks

MUMBAI: Making your skin crawl, your hair rise and giving you sleepless nights. That‘s the objective of entertainment company Percept Picture Co (PPC). And at a time when Bollywood is getting cautious, PPC is getting aggressive about foraying into the horror genre.

The company has floated a new movie production arm, ‘PPC Horrotainment‘ that will focus only on producing small and mid budget horror flicks.

PPC will pump in approximately Rs 1 billion into its newly launched banner out of its internal accruals to roll out a slate of 10 movies over a period of three years.

The first project to be launched under the new arm will be ‘Grrrr....‘ directed by Priyadarshan. This will be followed by releases like Mumbai, Vehem, 13 and 888.

"We are looking at making investments in the region of Rs 800 million to Rs 1 billion to produce 10 films, to be made over three years and released over four," says PPC COO Navin Shah.

The entertainment company plans to keep the cost of its productions in check and not get too adventurous about budgets, as has been the case with some other filmmakers recently. "The budget of the films will be stringed at around Rs 80 million," Shah explained.

According to Shah, the invest requirements of any Bollywood horror flick is still minimal in India and hence, companies can remain optimistic of a higher return on investments while keeping the production costs tight.

When quizzed why PPC had opted for the creepy and crawly genre, Shah ventured, "When it comes to Indian consumers, the horror genre definitely carries huge potential amongst all. However, it still remains highly untapped in Bollywood. As the demand is more while the supply remains almost nil, we decided to explore this new space."

Cinema goers had better gear up for the blood and gore.

Latest Reads
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories