Movies

PPC gets creepy, to invest Rs 1 billion in horror flicks

MUMBAI: Making your skin crawl, your hair rise and giving you sleepless nights. That‘s the objective of entertainment company Percept Picture Co (PPC). And at a time when Bollywood is getting cautious, PPC is getting aggressive about foraying into the horror genre.

The company has floated a new movie production arm, ‘PPC Horrotainment‘ that will focus only on producing small and mid budget horror flicks.






PPC will pump in approximately Rs 1 billion into its newly launched banner out of its internal accruals to roll out a slate of 10 movies over a period of three years.


The first project to be launched under the new arm will be ‘Grrrr....‘ directed by Priyadarshan. This will be followed by releases like Mumbai, Vehem, 13 and 888.


"We are looking at making investments in the region of Rs 800 million to Rs 1 billion to produce 10 films, to be made over three years and released over four," says PPC COO Navin Shah.


The entertainment company plans to keep the cost of its productions in check and not get too adventurous about budgets, as has been the case with some other filmmakers recently. "The budget of the films will be stringed at around Rs 80 million," Shah explained.


According to Shah, the invest requirements of any Bollywood horror flick is still minimal in India and hence, companies can remain optimistic of a higher return on investments while keeping the production costs tight.


When quizzed why PPC had opted for the creepy and crawly genre, Shah ventured, "When it comes to Indian consumers, the horror genre definitely carries huge potential amongst all. However, it still remains highly untapped in Bollywood. As the demand is more while the supply remains almost nil, we decided to explore this new space."


Cinema goers had better gear up for the blood and gore.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bekere.jpg?itok=hLKGIdwI
Befikre…..Where is the script?

MUMBAI: Aditya Chopra directs a film once every few years. His latest, Befikre, his fourth film as a director and in 21 years, comes eight years after his last essay at direction, Rab Ne Banadi Jodi. What looks obvious in this film is Aditya’s determination to stay with times and the now-generation...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/kahaani-2-800x800_0.jpg?itok=2rm8IB0e
A silver lining among damp squibs

Kahaani 2, a sequel to Kahaani (2012), turned out to be only an attempt to cash in on the earlier film. The film has nothing to do with the previous film and, even the character of the protagonist, Vidya Balan, is quite contrary to the original where she was a gutsy fighter on a mission while here...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fax-800x800.jpg?itok=jTkCFrnA
Sony Le Plex HD to premiere Foxcatcher in India

“A coach is a father. Coach is a mentor. Coach has great power on an athlete’s life,” says John Du Pont, the coach of team Foxcatcher.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/kahaani-2-800x800_0.jpg?itok=vi8AEWx6
Kahaani 2: Durga Rani Singh......Predictable story

Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice. In Kahaani 2: Durga Rani Singh, the common factor as in Kahaani (...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/dashing.jpg?itok=0yAM4SrU
Zee Classic to air Dharmendra movies from 5-9 December

MUMBAI: The he-man's fans are in for a sweet surprise next week.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Transformers.jpg?itok=PLJ3sgAf
&pictures to premiere 'Transformers: Age of Extinction' on 2 December

MUMBAI: Enviable structures, remarkable visual effects and electrifying action sequences- The iconic Transformers series has never failed to flabbergast the viewers. To flavor up your weekend, &pictures, Naye India Ka Blockbuster Movie Channel is all set to premiere the blockbuster film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/rajkumar-800x800.jpg?itok=UiPHalmO
CineAsia to honour Akella; feature Shyamalan's 'Split'

The Motion Picture Association Asia-Pacific Copyright Educator Award will be bestowed on comScore India managing director, theatrical, Rajkumar Akella, at CineAsia in Hong Kong. comScore which is an American media measurement and analytics company providing marketing data and analytics to many of...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/29/Dear%20Zindagi.jpg?itok=t5N1hFIl
Star power fades away, collections crumble

*Writer-director Gauri Shinde followed her success of English Vinglish with Dear Zindagi. To her advantage, she had the reigning star, Shah Rukh Khan, along with an emerging star, Alia Bhatt, to boast of in the cast.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/28/robot-800x800.jpg?itok=ajjH6ifG
Leading Korean filmmaker impressed by Rajini 'Robot'; keen to co-produce with India

Critically-acclaimed Korean filmmaker Kim Jee-Woon, whose action thriller 'The Age of Shadows’ is the Closing Film for the International Film Festival of India, said it would “surely be great” to incorporate elements of cinema from both countries into each other’s films.

Movies Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories