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MUMBAI:
Music Broadcast Pvt ltd (MBPL), owner of Radio City FM, has
forayed into education with the launch of Radio City School
of Broadcasting (RCSB).
Says
Radio City School of Broadcasting chairperson and Radio City
91.1 FM CEO Apurva Purohit, “Involvement of the Radio
City leadership team and senior management as faculty will
ensure that students are mentored through a truly robust radio
training programme. The idea is to create world-class radio
professionals with hands-on radio experience who are industry-ready
from the word go.”
The
school offers six months certificate course in radio jockeying
and radio production, comprising three months class room training
followed by another three months internship at Radio City
91.1FM. The course is mainly targeted at graduates, students
pursuing graduation and working professionals.
The
classroom training includes two modules - an introduction
to key elements of a radio station and essential insights
on various functions at a radio station. The internship programme
includes training across departments like programming, national
creative and content integration.
“In
addition to theoretical knowledge of various facets of radio
management, our certificate course focuses on providing students
the practical experience of working at a radio station. The
course content will be refreshed periodically keeping in line
with the industry dynamism. This ensures that students are
exposed to a relevantly holistic learning of the Indian radio
business and are ready to deliver from day one on the job,”
adds Radio City School of Broadcasting dean and Radio City
91.1 FM head-HR Sagorika Kantharia.
Additionally,
the course also includes papers like marketing and brand management,
selling radio, scope and future of internet radio and career
management along with radio production, radio jockeying, music
management, sound technology and programming.
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