Indiantelevision.com Team

(3 February 2009 1:00 pm)

MUMBAI: Rediffusion – Y&R has named Rohit Misra as president. Currently, Misra is the CEO for Rediffusion – Y&R Sri Lanka operations.

The position was until now left vacant post the elevation of Mahesh Chauhan to Rediffusion – Y&R Group chief executive officer.

In his new capacity, Misra’s will lead the creative agency in India as well as its Sri Lankan operations and will be based in Mumbai. He will report to Chauhan.

"In the organisation's new matrix structure, we have been on the lookout for someone dynamic to take our endeavours forward at the creative agency and help it grow bigger and better," says Rediffusion – Y&R group CEO Mahesh Chauhan. "In Misra we now have a fantastic leader, who is a true champion of the beliefs and values of Rediffusion. I wish him great success in his new role."

Adds Mishra, "It's challenging times like now that provide real opportunities to demonstrate the power of what we do: help our clients build their businesses with leading edge thinking and work that in turn earns their respect. That is going to be our focus."

Misra began his career in India in 1989 with Ogilvy & Mather Direct working on Direct Marketing Strategy and implementation for clients like American Express, Xerox, British Airways and ITC hotels.

Later, he moved on to work with Euro RSCG Worldwide as regional vice president – Middle East. Prior to the Middle East, Misra was a founding member, shareholder and member of the management committee of Euro RSCG when the group started up in India in 1996. He set up and managed the New Delhi Office of the company.