8 Oct 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 72
 
 
 
 

 





AdEX Analysis
 
 
 
 










Telecom Industry ads on TV in Jan-Aug'08
TV ads of telecom sector see 99% rise in Jan-Aug '08 over year ago period - AdEX India Analysis.

 

Media, Advertising & Marketing Watch
Airtel to launch DTH service from 9 October
 Bharti Airtel launches DTH service on 9 October with 175 channels; first phase roll out in 62 cities.

ICL sews telecast deals with international broadcasters
ICL inks deals with broadcasters across the globe for live coverage through TV and internet mediums.

Executive Dossier
'The commercialisation of IPTV will happen as we have a policy in place now'
 Interview with Time Braodband Services Pvt. Ltd co-founder, CEO & MD Sujata Dev

TNS goes to WPP for $2 billion

Mudra launches events unit Celsius

Rediffusion|DYR changes to Rediffusion-Y&R

Britannia launches brand campaign ‘Zindagi mein life’

Disney launches Sleeping Beauty on Blu-ray Disc

Budweiser renews deal with Manchester United

BBC World News, tourism ministry tie up for travel series

NGC partners with Olive Bar for World Street Food fest

Hungama Events & Promotion appoints Salil Koul as SVP

Dish TV, ICICI launch interactive banking service

TV Ratings
Top 10 Programmes (21/09/2008 to 27/09/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21/09/2008 to 27/09/2008)
Colors
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine
Gemini TV
Star Gold
Star One
Zee Cinema
Sahara One
Maa Telugu
Udaya TV
9X
Zee Marathi
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Rebranding of low-cost Deccan will test Mallya's strategy

    		•

    Political advertising comes of age

    		•

    Titan plans more than 20 stores in Gujarat

    		•

    Provogue planning foray into food & grocery retailing sector

    Source: Business Standard
      
    		•

    Coporate gifting has become a trend

    • Some Solicited Advice

     Source: Economic Times
      
    		•

    LVMH Watch to focus on advertising, build Tag Heuer brand

    Source: Hindu Business Line
      
    		•

    Google-Yahoo Ad Deal Put on Hold

    Source: Techtree.com
      
    		•

    Big TV promo takes off on Bharti’s DTH teaser ad

    Source: Times of India
     

    • Cash-strapped airlines up in-flight advt to raise revenue

    Source: Moneycontrol.com
      
    		•

    ITV’s new technology may make ads unavoidable

    Source: Entertainment and Showbiz
      
    		•

    Media agencies need to get their digital wings

    Source: Livemint
      
    		•

    Spikes being relaunched as major ad festival in Asia

    Source: domain-B
      
    		•

    NetLine Launches RevResponse.com Business-Focused Ad Network

    Source: IT News Online
      
    		•

    Bill Oberlander Joins Cossette New York as CCO

    Source: Media Newsline
     
    International News
    		• Levi's Viral 'Unbuttons' Reactions, Good and Bad
    		• Zenith Trims Global Ad Forecast Again
    		• Old Navy Selects Crispin for Creative
    		• 4 Remain in Cadbury Media Review
    		• SMG Restructures Its GM Operations
    		• Mechanica Runs With Saucony Campaign
    		• Waterford Eyes 4 Shops
    		• Arnold Names New Leader on McD's Biz
    		• Studios' 'Final Offer' Safe for Now
    		• C-K Picks Up Mohawk Flooring
    Source: Ad Week
     
    		• Arnold Names New Leader to Manage McDonald's Biz
    		• Old Navy Hopes to Right the Ship with Crispin
    		• Duracell Taps Maggie Gyllenhaal for 'Power A Smile'
    Source: Brand Week
     
    		• Internet Advertising Sets New Record in First Half
    Source: contentinople.com
      
    		• UAW launches advertising campaign against McCain
    Source: MLive.com
     
    		• Advertising spending growth slows
    Source: Financial Times
     
    		• Internet advertising revenue up but slowing
    Source: AFP
     
    		• M&C Saatchi appoint Mike Abel as CEO, 18 months after Simon Corah resigned
    Source: The Australian News
     
    		• Viewers polled on TV advertising
    Source: Scotsman
     
    		• Car ad's claims 'misleading'
    Source: AOL News
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