Indiantelevision.com Team

(7 October 2008 9:00 pm)

NEW DELHI: Popular biscuit and bakery manufacturer Britannia Industries has launched its brand campaign ‘Zindagi mein life’.

The campaign demonstrates the role that Britannia plays in the daily life of India - whether it is being the ideal companion food for every occasion, or bringing a little bit of excitement to life.

The campaign, created by McCann Erickson, starts off with a series of three commercials of 45 seconds that depicts differentiated expressions of shared joy with the lyrics ‘Britannia mein hum yahi karte hain, zindagi ke zubaan pe rakh dete hain ek tukda life’.

The television commercial will be followed by a 360 degree communication model across all media.

Britannia is known for its popular product brands like Tiger, Good-Day and 50:50.