Indiantelevision.com Team

(7 October 2008 8:00 pm)

MUMBAI: Football team Manchester United has renewed its sponsorship deal with beer brand Budweiser for the 2009-10 season.

The sponsorship will see Budweiser rights at concessions and digital on-filed signage displayed in both English and Mandarin. It will also provide Budweiser with hospitality packages and match tickets for promotional activities, which the brand uses to offer customers and consumers.

Budweiser India sales and marketing director Rob Newman said, “Football is the world’s favourite sport, and in India, it is growing in popularity. Since the launch of Budweiser in July last year, football fans and Manchester United fans in India have had the opportunity to experience Budweiser’s passion for football at the Budweiser Cup 2008. We look forward to providing Indian football fans with many more such opportunities to Live their Dream and come together to celebrate this great sport. Our partnership with Manchester United will help us accomplish that.”

Budweiser has been a sponsor of the Premier League since 2002. The brand has been the “Official Beer” sponsor of the Fifa World Cup since 1986 and will continue its support in 2010 and 2014. Budweiser also will continue to support the growing popularity of football in India.