Indiantelevision.com Team

(7 October 2008 8:00 pm)

MUMBAI: Unveiling a new identity, Rediffusion|DYR has changed its name to Rediffusion-Y&R.

Designed in-house, the new identity takes a fresher hue of the aqua marine colour associated with the agency. It also incorporates a new font to its company logo.

Speaking on the new identity, Rediffusion - Y&R chairman Diwan Arun Nanda said, “We started an association with Young & Rubicam over twenty years ago that developed into a robust partnership. The new identity is a symbol of that affiliation. It is a relationship that we cherish and are proud of. These are exciting times for us as we have had a very successful period on every front. The new identity captures our evolution over the recent times”.

Rediffusion - Y&R group CEO Mahesh Chauhan said, “There has been a transformation of sorts that we have witnessed. We wanted to capture the flair, energy and youth that now pervade the organisation. And hence, felt the need to refresh our identity to mirror this change.”