Indiantelevision.com Team

(7 October 2008 8:00 pm)

MUMBAI: Surrendering to Sir Martin Sorrell’s bid of $2 billion, British marketing research group Taylor Nelson Sofres has decided to be taken over by WPP.

TNS gave up its opposition after 61 per cent of shareholders accepted WPP's cash-and-shares offer.

"The board now recommends that shareholders accept the WPP offer, as the directors intend to do in respect of their own beneficial holdings," TNS said in a statement

Combining TNS with WPP's research operations will create the second-largest market research business in the world, after Nielsen.