5 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 24








Adex Analysis

Snapshot of IT sector ads on TV during 2007
 IT sector advertising has seen a growth of 22 per cent on TV during 2007 over 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Trai starts consultation on restructuring cable TV
 Trai issues consultation paper on new regulatory framework for cable TV services; seeks to address changes in distribution technologies like DTH, HITS and IPTV.

Religare, Vistaar plan to launch India's first film fund
 Religare Enterprises and Vistaar Entertainment Ventures plan to launch India's first regulated film fund; applied with SEBI for approval as VC fund & in first round aim is to raise Rs 2 billion.

UTV wins case, Jodhaa Akbar to be screened nationwide
 UTV gets blanket judicial clearance for screening Jodhaa Akbar nationwide till 14 March.

Elder Healthcare launches beauty cream Fair One Plus Five

VGC appoints Anjan Roy as COO

TV ad growth to be sluggish in 2008-09: Report

Makaan.com launches new viral KahaniMeTwist.com

Channel i to air Bangladeshi version of Sesame Street

Emerging Media ropes in Greg Chappell for reality show

ESPN joins hands with Disney for film projects

Star World to air five new shows

Enterprise solution is the new marketing mantra

TV Ratings
Top 10 Programmes (17/02/2008 to 23/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/02/2008 to 23/02/2008)
Zee TV
Star Sports
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• JWT wins Commonwealth Games advertising campaign bid
    		• IPL throws a gamut of new media opportunities
    		• Team India: The new leader of world cricket
    		• IPL: Selling cricket to Indians all over again
    		• Dubai ad fest keeps getting bigger
    		• Little room for private labels as big durables brands slash prices
    		• Catch that star: Giant leap of faith
    		• Brand launches
    		• Advertisement watch
    		• Companies now using blogs to reach out to consumers
    Source: Economic Times
     
    		• ‘Media fragmentation big challenge for advertisers’
    		• Advertisers’ new cost-cut idea: Audit
    Source: DNA
     
    		• India celebrates tri-series win, not ESPN
    		• Birla's More enters Bengal with 9 stores
    Source: Financial Express
     
    		• Mayawati: The Budget’s ‘Ad’versary
    Source: mutiny.in
      
    		• Mediacom, Madison team up for P&G biz
    		• Ad Value | The politics of awards festival harmony
    		• Creatives spoof ads, TV shows to aid recall
    		• People Post | The week’s buzz on ad and media folks
    		• Australian firm seeks to cash in on market for traffic information
    Source: Livemint
     
    		• JWT wins Commonwealth Games campaign
    		• Reebok Cricket Star talent hunt announced
    		• Star opens lines for new quiz show
    		• Tata Motors launches Sumo Grande
    		• Tata Tele counters COAI objections to Virgin tie-up
    Source: Hindu Business Line
     
    		•  Vodafone to sponsor Sony`s IPL telecast
    		• Planet M banks on mobiles, IT for growth
    		•  Trai seeks regulation for cable
    Source: Business-Standard
     
    International News
    		• Nielsen: 23% of Mobile Users Have Seen Ads
    		• Top Chef Taps Michelob as Online Sponsor
    Source: Media Week
     
    		• Cannes Lions advertising festival to be held in Dubai
    Source: GulfNews
     
    		• JC Penney Taps Vidal Partnership
    		• Welch's Reviews Creative Chores
    		• OMD USA Names Raj Chief Digital Officer
    Source: Ad Week
     
    		• Russia: internet advertising market doubles
    Source: CNews
     
    		• Baskin-Robbins Double Dips with Hershey
    		• Study: CMOs to Spend More on Customized Content
    Source: Brand Week
     
    		• Optimedia Ranks Shows by Impact
    Source: TV Week
    		• Spanish advertising market up 9%
    Source: Hollywood Reporter
     
    		• Companies struggling to find widget advertising strategy, ROI
    Source: Computerworld
     
    		• FDA, Health Experts Want to Curb Energy Drink Advertising
    Source: NACS Online
     
    		• Saab rebuked for misleading advertisement
    Source: Telegraph
     
    		• Spot Runner buys online ad firm Weblistic
    Source: Biz Journals
     
    		• Buzztime to Demonstrate Out-of-Home Digital Advertising Programs at AAAA Conference
    Source: Yahoo
     
    		• Hulu: Advertisers need to be creative
    Source: Advanced - Television
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