Indiantelevision.com > AdEx India Analysis > Snapshot of IT Sector advertising on TV during 2007
Indiantelevision.com's
AdEx India Analysis
Snapshot
of IT Sector advertising on TV during 2007
(4 March,
2008)
Key
Findings:
IT
sector advertising saw a growth of 22 per cent on
TV during 2007 over 2006.
'Laptops/Notebooks'
garnered a 43 per cent share of overall IT sector
advertising on TV during 2007.
'Acer
India Pvt Ltd ' was the top advertiser in IT sector
during 2007.
Top
two new brands 'Acer Aspire 5583' and 'Acer Aspire
4710' were of Acer India Pvt Ltd during 2007.
Volumes
Growth in IT Sector on TV.
IT Sector saw a growth of 22 per cent advertising
in TV during 2007 compared to 2006.
Quarterly
advertising share of IT Sector on TV.
During
2007, second quarter saw a steady rise in advertising
of IT brands which peaked during the last quarter.
Share
of Categories in IT Sector on TV.
During
2007, maximum advertising share of 43 per cent of
IT sector was contributed by the Laptops/Notebooks
category followed by Corporate Image and Chips and
Microprocessors with 26 per cent and 11 per cent
share respectively.
IBM
accounted for 60 per cent share of overall Corporate
Image advertising of IT sectors on TV during 2007.
Top
10 Advertisers of IT Sector on TV.
Top
10 IT firms accounted for 92 per cent share
of overall IT sector advertising on TV during
2007.
'Acer
India (Pvt) Ltd', 'IBM' and 'HCL'
were the top three advertisers in IT sector
on TV during 2007.
New
IT Brands launched on TV.
7
of the top 10 new IT brands were of Laptops/Notebooks
during 2007.
Top
10 new IT brands comprised of 3 of 'Acer
India Pvt Ltd'.
Watch
out for forthcoming interesting analyses in
future.
(Analysis from AdEx India - A Division of TAM Media Research)
IT
sector advertising saw a growth of 22 per cent on
TV during 2007 over 2006.
