4 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 23









Media, Advertising & Marketing Watch

Broadcasters, advertisers set up TV ratings unit
TV, ad industry set up audience measurement unit parallel to Tam; Broadcast Audio Research Council to install more than half a million peoplemeters for measuring TV audiences.

 

Goafest 2008 receives 1,169 registrations in first week
The Advertising Agencies Association of India (AAAI) has announced that registrations for Goafest 2008 have already crossed the one thousand mark.

Trai issues paper for reviewing FDI cap on broadcast sector
Trai issues consultation paper for reviewing FDI cap in broadcast sector; seeks stakeholders' suggestions on cap of 74% for teleport, DTH and HITS while 49% is for cable TV.

Sensex nosedives 901 points, media stocks fall as budget disappoints
Sensex's 2nd biggest fall of 900 points; media stocks also plunge as budget offers nothing & US economy looks troubled.

Executive Dossier
'We see GEC as a long-term game. We are playing a Test match and not a T20'
Interview with INX Media Pvt Ltd founder-CEO Indrani Mukerjea

Barclays launches mobile banking service Hello Money

Reebok signs on Bipasha Basu

Soccer superstar Ronaldinho signs with Nutrilite

NBC Universal adopts new plan for boost in ad sales

Mediacorp to launch channel for Indians in Singapore

Total Sports Asia brings beach soccer to Asia

Virgin, Tata Teleservices launch Virgin Mobile in India

Disney considers plans to develop resort in Sydney

NDTV Imagine to launch 'Angrezi Mein Kehte Hain'

Shane Warne is IPL Jaipur team's captain, coach

Big FM launches Sonu Niigaam single 'Punjabi Please'

Channel [V], Virgin Mobile make live Bollywood flick

Amrita TV launches Malgudi Days

TV Ratings
Top 10 Programmes (17/02/2008 to 23/02/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/02/2008 to 23/02/2008)
Zee TV
Star Sports
Star Plus
Sun TV
DD1
Sony Entertainment TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Admen ready to sip from U-19 cup
  • Cable TV reforms debate on Tuesday
  • Nokia says gaming service launch due in few weeks
  • The heart & soul of effective communication
    Source: Economic Times
     
  • India Knowledge@Wharton | Why ads aren’t moving online
    Source: Livemint
     
  • ‘Benetton is quite buoyant on India’
    Source: DNA
     
  • `Can`t say if Star was complacent, but Zee became smarter`
  • Honda plans to launch city-friendly motorcycle
  • Dhoni, KSDL spar on
  • Work In Progress
    Source: Business-Standard
     
  • Dhoni spat goes to arbitrator
    Source: Times of India
     
  • KMC questions ethics of healthcare advertisements
    Source: CNN-IBN
  • Advertisers’ summit tomorrow
  • Radio City finds its Hindi band
  • Sahara One’s Firangi bets on alternative programming
    Source: Hindu Business Line
     
  • Modi hoardings are in public interest, so feels AMC
    Source: Indian Express
     
  • A New Pitch
  • First-class cricket
  • Ball on a string
  • "The name of the game is expansion"
  • Going viral to stay competitive
  • With private label, JC Penney goes upscale
  • For entertainment sector, Budget ’08 is all of ennui
  • TRAI to review FI limits for broadcasting sector
  • NBC Universal dismisses fall debuts
  • Nielsen looks beyond TV, hits roadblocks
  • Post strike, agencies see opportunity
    Source: Financial Express
     
    International News
  • Report: Videogame Advertising to Be $1 Bil. Biz by 2012
  • Initiative Launches Amphibian
  • Ad Fee Talk Puts Buyers, Clients on Edge
  • Study: Consumers Seeing, Liking Signs
    Source: Media Week
     
  • Media AOY: Mediaedge:cia
  • Q&A: Unilever's ter-Kulve
  • Comstock Exits NBCU Role
  • WPP Shops Clean Up at World Effies
  • Spotzer Expands in U.S.
  • Initiative Launches Amphibian
    Source: Ad Week
     
  • Marketers Seek Better Ways To Measure Online Ad Hits
  • Nice Capris: Dockers Ups Ad Spend to Look Beyond Men
    Source: Brand Week
     
  • The media advertising market represents 450 billions USD in 2007
    Source: CanalPDA.com
  • Sri Lanka Adverising Agency Triad clinches the only Gold at Chillies 2008
    Source: www.asiantribune.com
     
  • YieldBuild Raises $6 Million Series B For Optimizing Ads
    Source: TechCrunch
     
  • TV Advertising Faces Hard Times In 2008 & 2009
    Source: broadcastbuyer.tv
     
  • Hedge fund manager says plans to sue SEC on ads
    Source: Reuters
     
  • Island priest tears strip off agency for nude surfers stunt
    Source: Guardian
     
  • Torstar expects advertising challenges in 2008
    Source: CCNA
     
  • Technorati May Launch Blog Advertising Network
    Source: Marketing Vox News

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