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MUMBAI:
Beach Soccer World Wide (BSWW) has signed a deal with Total
Sports Asia for the exclusive distribution of media rights
in Asia.
Under
the agreement, TSA will distribute all television, broadband
and mobile platform rights to all territories in Asia (excluding
Middle East until 2009).
Media
rights for events included for distribution are the European
Beach Soccer League and the Fifa Beach Soccer World Cup Qualifying
Matches, and various other international beach soccer events.
BSWW
head of media and TV Alex Soriano says, “Beach soccer
is more than just a fun sport; it brings people together.
With the support of the number-one media agency in Asia, we
will be able to show the sport to the Asian community and
make a huge step towards success.”
TSA
SVP for media Julian Jackson says, “Beach soccer offers
great alternative viewing for football-hungry fans in Asia.
The sandy surface requires players to possess excellent aerial
ball skills and flair not ordinarily practiced nor seen in
football. This makes fantastic TV viewing.”
Beach
soccer focuses on some of the most spectacular aspects of
modern football - skill, agility and the ability to score
many goals. The action is encompassed in beach lifestyle,
and the irregular nature of the soft-sand playing surface
lends itself to an entertaining style of play.
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