26 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 39








Adex Analysis

Overview on Services sector ad on TV in 2007
 Services sector advertising on TV grew by 64 per cent during 2007 compared to 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
FDI cap on cable will not be hiked to 74%
 FDI cap on cable will not be hiked to 74% as sector has 70,000 ops, says I&B secretary Asha Swarup.

Media sector stitches 45 private equity deals in 2007
 45 private equity deals dot the landscape in '07 while one company raises money via public offering.

I&B, Home ministry contemplate action against film bans
 I&B ministry in talks with Union Home ministry on how to tackle issue of arbitrary bans on feature films.

Honesty in film distribution key to successful opening weekend

Govt to step up support of film industry, animation institute, NFDC on radar

News channel dilemma: Fun only currency for stickiness?
 An overlap of commerce & journalism among news chnnls; fun seems to be only currency for stickiness.

Organise the distribution, content will follow

Scaling up, global relevance challenges for M&E entrepreneurs

Global ad spend to grow by 6 per cent in 2008: Report

NDTV Imagine launches afternoon band with Indiadhanush

DeGeneres to co-host 'Idol Gives Back' with Seascrest

Disney appoints Peter Fitton as VP of media advertising

Parents apprehensive about children's safety online

MTV US' Rock Band game content goes 6 times platinum

TV Ratings
Top 10 Programmes (09/03/2008 to 15/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/03/2008 to 15/03/2008)
Zee TV
Star Plus
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• DLF IPL broadcaster Sony to make Rs 300 cr
    		• Tetra Pak to undergo brand makeover in 2008
    		• Ruchi Soya enters beverages with N’rich, eyes 10% market share
    		• Entertainment industry set for big growth, says report
    		• Big 92.7 FM’s sing-along reality show
    		• Aamir Khan among Olympic torch bearers
    		• PVH Corp, Arvind Brands ink pact
    Source: Hindu Business Line
     
    		• Tatas' task: How to manage Ford's brands
    Source:Times of India
     
    		• What Gandhi can teach us about advertising
    Source: MyNews.in
     
    		• Internet advertising to witness boom
    Source: Telegraph
     
    		• FDI limit in FM radio could be raised to 24%
    		• Durables players likely to keep it cool this summer
    Source: DNA
     
    		•  Electrotherm plans Rs 40 cr R&D spend
    		• Kids to shape toon industry
    		•  Consumer prices rise in February
    Source: Financial Express
    		• Traditional media firms challenge reach of larger portals
    Source: Livemint
     
    		• Balaji saas-bahu soaps slip on viewership
    		• FDI cap in DTH to go up to 74%
    Source: Business-Standard
     
    		• Nimbus plans to launch cricket web portal
    		• Radio advertising to earn $450 mn in India by 2012
    		• Consumer looks for excitement; not brands
    		• In-game advertising has become more popular
    		• Check out the brand launches of this week
    		• Stirred, not shaken
    		• Same old storey
    		• Nissan launches Infiniti luxury marque
    		• They are the champions
    Source: Economic Times
     
    		• New York State Bill Targets Targeted Ads
    Source: eBrandz
      
    		• LG Electronics’ new range of refrigerators
    		• Pataudi, Gavaskar, Shastri to pick IPL Player of the League
    Source: The Hindu
     
    International News
    		• Ad Legend Hal Riney Dies at 75
    		• Wieden Mixes Search, Creative
    		• Yahoo! Throws Support Behind OpenSocial
    		• Google's Shares Fall From Grace
    		• Euro RSCG Execs Move Up
    		• Quicken Seeks Loyalty in 'Qtopia'
    		• Domino's Delivers in Spanish
    Source: Ad Week
     
    		• NatureSweet Tomatoes Get in Tune with Disney
    		• Red Bull Adds Energy to the Cola Wars
    Source: Brand Week
     
    		• Flex boards revolutionizing advertisement industry in Kashmir
    Source: Malaysia Sun
     
    		• Ad Spend Up Only 0.2% Compared to '07
    		• Survey: Adult Power Is Top-Rated Net
    Source: Media Week
     
    		• Samsung names Merkle e-mail marketing agency
    		• Integer campaign aims for taxpayers to help Alzheimer's
    Source: DMNews.com
    		• US showing signs of advertising slowdown
    Source: Financial Times
     
    		•  Gearbox, Double Fusion strike in-game ad deal
    Source: GameSpot
     
    		• Fuego Entertainment Announces $425,000 in Advertising Revenue From Beverage Plus
    Source: CNNMoney.com
     
    		• Internet TV pays off bigger for broadcasters and advertisers than traditional TV
    Source: RF Design
     
    		• Mobile coupons find more favor with consumers than advertisers
    Source: InternetRetailer.com
     
    		• Bulgaria's Darik Radio Plant Trees to End Eco Week Campaign
    Source: Sofia News Agency
     
    		• Use of trade mark in search engine ad infringed, rules US court
    Source: Out-Law.com
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