Indiantelevision.com Team

(25 March 2008 4:30 pm)

NEW DELHI: Global advertising spending will grow by 6 per cent this year, according to a latest report by media agency Carat.

This is slightly downward from Carat's September 2007 forecast of 6.2 per cent growth.

Report adds that some important factors driving the strong global growth include the Beijing Olympics and the US Presidential elections. "The growth in ad spend for this year is six per cent, up from 4.6 percent in 2007," says the report.

"Our forecasts for 2009, however, are more conservative than those for 2008, but we do not foresee a severe slowdown in global spend as a result of the last six months’ financial uncertainty," said Aegis Media CEO Mainardo de Nardis as reported by the World Association of Newspapers.

Global advertising spending is expected to increase 4.9 per cent in 2009.

The fastest growing segment is internet, skyrocketing in the double digits range – 23.3 per cent in 2008 and 17.8 per cent in 2009. According to Carat, it will make up 10 per cent of global advertising spending.