Overview
on Services sector* advertising on TV in 2007
(25 March,
2008) |
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Key
Findings:
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Services sector advertising on TV grew by 64 per cent
during 2007 compared to 2006.
- 'Internet/
SMS Service' with 37 per cent share topped the category
list of Services sector on TV during 2007.
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'Homeshop18' was the top advertiser with 8 per cent share
of overall ad volumes of Services sector on TV.
- Top
three new brands advertised under Services sector were
related to 'Internet/SMS Services' i.e. www.homeshop18.com,www.simplymarry.com
and www.todayshop.in.
Services
sector* includes categories like Properties/Real Estate,
Internet /SMS service, DTH Service Providers, Hospitals/Clinics
etc...
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Volume
Growth in Services sector.
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Advertising volumes of Services sector on TV have seen
a rise of 64 per cent during 2007 over 2006.
Share
of categories of Services sector on TV.
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'Internet/SMS Service', 'DTH Service Providers' and 'Properties/Real
Estate' were the top three categories under Services Sector
during 2007.
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Top three categories accounted for 66 per cent share of
overall Services sector advertising on TV in 2007.
Top
five categories of Services sector with maximum number of
brands.
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During 2007, 'Properties/Real Estate' was the top category
under Services sector with highest number of brands i.e.
632 brands.
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Whereas, 'Hospital/Clinics' and 'Professional services'
had a close competition for the second highest number
of brands i.e. 361 and 353 number of brands respectively.
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Top
10 Advertisers of Services sector.
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Top 10 advertisers share aggregates to 38 per cent of
overall Services sector advertising on TV during 2007.
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During 2007 the top 10 advertisers of Services sector
were a mix of four advertisers of 'Internet/SMS service'
and three belonged to 'DTH Service Providers'.
Top
10 New brands of Services sector advertised on TV in 2007.
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Top 10 new brands under Services sector were a mix of
6 brands of 'Internet/SMS service' and three were of 'Fast/Food
outlets' in 2007.
Share
of Services sector advertising (National verses Regional).
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During 2007 Services sector advertising on National and
Regional channels was in the ratio of 73:27.
Growth
in average advertising frequency per day of Services sector
on TV.
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During 2007 average advertising per day of Services sector
grew by 79 per cent on TV compared to 2006.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
