News channel dilemma: Fun only currency for stickiness?

MUMBAI: Reasonable men confronting unreasonable challenges. In the pursuit of more eyeballs - and by extension ad revenues - content of most Hindi news channels are increasingly driven by entertainment, sports and cinema stories.

Agreeing that the face of TV news in India is changing, TV Today Network CEO G Krishnan says, "Hard news co-exists with tabloid coverage. Fun seems to be the only currency for stickiness."

At the session "Is News Entertainment: changing face of television," news broadcasters said that there is an overlap of commerce and journalism among news channels. News channels are heavily dependent on ad revenue as subscription revenue is very low.

The ad revenue size of Hindi news channel is Rs 6 billion while that of English news channel is only Rs 2 billion, NDTV India executive editor Sanjay Ahirwal points out.

Sahara Samay MD Rajeev Bajaj argued that in the last five to six years, there has been a paradigm shift of news content. It is the viewers‘ taste that matters. News content is driven by stories which affect the viewers. Therefore, a story on Khali and Rakhi Sawant is as important.

Said Bajaj, "With increasing aspirations, viewers‘ choice of content is changing."

Sounding a cautionary note, senior journalist Satinder Bindra warned that the trend of news broadcasters increasing the number of entertainment stories on their networks would lead to questions about their credibility. "Once credibility is lost it can never be retrieved," Bindra said.

"Almost all the news channels carry the same story with an ‘exclusive‘ tag. The news consumer feel betrayed. The news channel then lose credibility," Bindra says.

Latest Reads

MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom
Bloomberg Media Distribution signs Hollywood Reporter, Billboard, El Financiero, STAT as partners

Bloomberg Media Distribution today announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences. Launched at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories